First creative lifestyle agency: 24Notion will be @ 2009 Women In Business Expo

24notion will have a significant presence at 2009 Women in Business Expo here in Portland, Oregon.

24nlogoOn April 23rd 2009, 24Notion crew will be hosting an exhibition in 2009 Women in Business Expo. This is the first exposure since the launch of our newly creative lifestyle agency. We are super excited to have this opportunity to showcase, share and empower everyone who will attend the expo. We are looking forward to meeting you all and be sure to stop by our amazing booth!

About 24Notion:: 24Notion(SM) is global creative and lifestyle agency with a special emphasis on giving back to the community. 24Notion works closely with each client to develop lifestyle brands that inspire one person at a time, giving everyday life more spark and edge. We are a full-service creative and lifestyle agency that combines strategic ideas with customized tactical execution. The agency specializes in brand storytelling, interactive media and social influence capabilities and offers a variety of traditional and non-traditional integrated marketing, including interactive and digital, advertising and brand development, visual communications, technology development, social media, experiential marketing and everything in between to meet business needs. The tagline and motto for 24Notion(SM) is “Creativity with flare(SM),” sending up big ideas that make people take notice.

*Be sure to ask about our 24Notion VIP program

Read our launch press release: New launch of creative lifestyle agency, 24Notion

Follow us on tweet: 24Notion


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Girls In Tech Invite You to Attend InnoTech Oregon Conference

Girls In Tech Invite You to Attend InnoTech Oregon Conference

InnoTech Oregon – The Business & Technology Innovation Conference & Expo

Last year, over 2000 business and technology professionals converged at the Oregon Convention Center for the fifth annual InnoTech Oregon event, the region’s premier business and technology innovation conference and expo. With the sixth annual InnoTech approaching quickly, excitement is already building for the 2009 InnoTech Oregon program which will be held Thursday, April 23, 2009. Girls In Tech Invite You to Attend InnoTech Oregon Conference. Girls in Tech Portland Chapter will be at the conference this year! Thanks to the amazing Prospera events of Innotech on being our great big supporter and partnership. We are super stoked to have our own booth at the event!

Here are a few of the InnoTech conference tracks & special events (ALL great reasons to take part in InnoTech):

- Cloud Computing, Desktop Virtualization, Optimizing Network & much more

- Code in the Cloud with Salesforce.com executive Peter Coffee

- Microsoft APS.NET MVC with Scott Hanselman

- Windows 7.0 Sneak Peak with Microsoft Solutions Theater & Parnter pavilion

- Clean Technology Summit
- Mobility Track – iphone, Blackberry, mobile application, oh my!

- InnoTech Happy 45-Minutes (the perfect place to mingle over complimentary beverages, appetizers, live music and exhibits)

- What the Federal Stimulus mean to Oregon’s tech community, Digital Healthcare And more!

This year includes an impressive line up of national and local sponsors and supporters (all posted on the www.innotechoregon.com website…check it out!)

Be sure to join us through Facebook for local chapter on any upcoming info/event/perks: Girls In tech-Portland, OR

See you at InnoTech – Portland, Oregon on Thursday, April 23.

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My lecture given at George Fox University: The power of brand and creativity

I’ve had an amazing time giving a brand communication and the power of Creativity lecture at George Fox University to all of the MBA students on Saturday Morning(4.4.09). There were around 50+ MBA students presented at the moment. One of the case studies I’ve given example of the fact that as a marketer they need to start thinking differently on how to go about building their brand power and presence. The importance of combining the art of creativity, design and business objective is another strategic plan on how they could stands out from the rest of the competitors. The big creative idea should be thought through prior of getting into the tactical such as offline and online elements. It is as easy as 1, 2, and 3 of how to create and implement those elements. Having a powerful visual and content is good to have but knowing your targeted audience is a great balance to know how to speak to them directly. The average of individual is bombarded with media and advertising messages. So, you need to be sure to know how to get your message stick to them in less than 5 seconds. If you don’t then you will lose them.

I’ve given an example of when I ran the 3rd largest home shopping Network for 3 years. I was the first creative director hired for their E-business which later spearhead into more of an integrated creative vision that handles the overall brand/creative communications that will translate to all of the multi media campaign. I’ve given the example of creating a brand that sticks to you. We’ve build a prominent brand presence as well as shift gear on the course of integrated creative campaign that flows from Broadcast, Direct mail campaigns, email campaigns, and e-commerce. Lastly, the birth of V-commerce. Our 24/7 TV broadcast online. It seems to stick to everyone on how we go about coming up with the big idea and then implement all of it as well.

After all, one size does not fit all