Portland Fashion Week gets a makeover by 24Notion

Portland Fashion Week (PFW) produced the first sustainable fashion week in the world back in 2007. This year, PFW prepares to enhance its status as the world’s host for eco-responsible and high-fashion designs through a top-to-bottom creative and marketing makeover. 24Notion and PFW Productions partnered up to create a complete ground up marketing/creative/brand/digital and social influence of Portland Fashion Week 2009

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The goal behind the rebranding effort is to promote long-lasting engagements between fashionista, emerging designers and consumer. The unique, fashion-savvy makeover encompasses both brand development and an integrated, 360 degree marketing campaign that will include viral marketing, creative engagement, print/online advertising, media outreach, website design and development, social media integration and public relations and communications. The new complete look has been unveiled(through phase I) with the launched of www.portlandfashionweek.net

A complete segmentation and strategic approach has been planned throughout the end of 2009 and beyond. 08.28.09 Press view here