Memorable, Fashionable, Charitable and Meaningful Event: Fit2Print

girltwoJoin us this year’s Fashion Show and Silent Auction benefits the Creative Arts Scholarship Fund. 6.4.2011 at Pure Space. 24Notion is the proud sponsor for 2011 Fit2Print 13th annual fashion show and silent auction

Last night, we’ve had a sneak peek on 24Notion Paper dress, which is quite elegant, sophisticated, modern yet classy S/S 2011 RTW. It comes with the amazing clutch, ring and the whole ensemble. Check it out below!

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Dozens of senior collections will be walking down the runway on June 4, 2011. You wouldn’t want to miss it.

24Notion is proud to support a great charity cause while making a difference in the global communities.

Winner of the Senior student collection of 2011 will receive a great prize package from 24Notion.

Be sure to ‘like’ us on our facebook.com/24Notion. we will be giving away 4 VIPs Front Row tickets to the lucky winners  for the event starting next week. So, be sure to check back daily!

Tweet with us @24Notion

Check out more paper dress photos from Dress Rehearsal

FASHION’S NIGHT OUT- A Global Celebration of fashion, style and shop

A global celebration of fashion – well look no further! Portland, Oregon is joining the Fashion’s Night Out event on Sept 10, 2010. The worldwide fashion event was created in 2009 by Vogue Magazine, the Council of Fashion Designers of America (CFDA), NYC & Company and the City of New York, where designers, celebrities, models, and fashion editors stage exciting, one-of-a-kind events in stores.

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The City of Portland, Portland Business Alliance, Lisa Frisch and her team, Downtown Marketing Initiative are organizing this unforgettable one night event. So get ready to shop till you drop between 4-9pm. After Party will be hosted in the lobby of the Nines Hotel between 8-11pm. The newly Director Park will present  the evening’s stylish hub, with fall fashion shows, free pedicab rides to participating retailers, and mystery goody bags featuring Amex gift cards, raffles, gift certificates and more. See you there!

Check out list of all retailers participating in the Portland Fashion’s Night Out

Friend us on Facebook.com/24Notion to hear available perks/giveaways throughout the day. Also, tweet with us @24notion for full coverage event tweet up.

PFW ’09: Finale

PFW ’09: Finale

by Eden Dawn

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It’s the last night of fashion week and the feeling is always a little strange. In some ways it’s reminiscent of graduations. There has been so much hard work put in for a brief moment of recognition and then the realization you aren’t going to be with the same group of people again. In just five short days I’ve grown accustomed to driving down to the shipyards and overlooking the river before tromping in my heels to a stripped down warehouse. Then seeing people in every possible genre of clothing ranging from amazing to so beyond hideous it’s actually kind of amazing again. I don’t want to give up my nightly special front row seat with gift bag perks and compliments from strangers on my writing skills. Basically, I want fashion week to go on forever. Since that is not a possibility and my witty banter cannot go on eternally I took a deep breath when the lights dimmed and turned to the runway for the last show of the year.

A Fortes Design sent their first outfit out to the music of Rusted Root blaring through the sound system and the model seemed to almost dance down to the drum beat. Her hair was in perfect waves and I thought to myself that Sidlab Hair had once again perfected their coiffing behind the scenes. Fortes is a newcomer to Portland from having spent the better part of a decade in New York and her line will be well embraced by the hippie culture in Oregon. Primarily constructed of hemp and cotton the casual dresses with deconstructed elements looked comfy and easy to wear.

Second designer of the night was Melissa Baswell, visiting from Chicago, with her Mountain of the Moon collection. Debuting her spring 2010 collection entitled “Etendue Sauvage dans la Grande Ville” (translation “Wilderness in the City”) was about bringing simple shapes into metropolitan wear by thoughtful details. A basic sack dress with contrasting band and bow was charming and a one shoulder little black dress was quite lovely.

Next was Jonano, who produces both women’s and children’s wear out of organic materials. A diverse collection that included loungewear, dresses, Capri pants and a superbly fit under-the-bust vest offered a wide selection to feast your eyes upon. A simple knit mini provided a pop with pink color blocking and a large leaf screen-print.

Then Ethos displayed their collection all the way from Paris. They use materials that are both organic and free trade to create the largest collection of the evening featuring both men’s and women’s apparel. A seemingly safari inspired collection that has matured beyond traversing through the wild into roaming through the city. Tailored pieces were the company’s strength and a combination of vests and slacks fit like a glove.

Finally was Anna Cohen’s Imperial Collection, so called for the collaboration between Cohen and the Imperial Stock Ranch. The eastern Oregon ranch has helped Cohen build a collection that is truly local using fleece from their Columbia sheep that is turned yarns and fibers that Cohen crafts into her on point trends. Her line showcased a beautiful knee length coat with oversized buttons and three quarter sleeves. The stripe print carried throughout was smart and stylish and when made into a sheath dress and paired with a large sweater cape/shrug the texture combination was perfection.

And then it was over. The acknowledgments of the cast, crew and most importantly volunteers went on, but the buzz was declining. The graduation ceremony was complete and whether I liked it or not, it was time to move on….

A FORTES DESIGN

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MOUNTAINS OF THE MOON

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ETHOS

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ANNA COHEN-IMPERIAL COLLECTION

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PFW ’09: Night Four

PFW ’09: Night Four

by Eden Dawn

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For tickets: www.PortlandFashionWeek.net

Another night, another hyped up crowd and another chance to play dress up. These are a few of my favorite things. Having become adept at somehow effectively moving through an unmoving mass of people (the key is to actually make your hands into a v to part the ways while profusely apologizing) I get into my seat quickly and easily. I enjoy this part, the waiting for a show to begin. The anticipation builds, the people watching is in full swing and you never know who might sit next to. Tonight I have the pleasure of being placed next to opening designer Jason Matlo’s parents. His lovely mother told me about Matlo’s successful red carpet career creating couture for a number of actresses at multiple events. I even learned what the Leo awards were and while I thought it sounded like something I should be nominated for with my birthday being July 23rd it is actually the Canadian version of the Oscar’s. Despite this new knowledge, I still feel as if I should somehow be nominated for one.

After discussing Matlo’s attention to detail I was thoroughly amped to see his collection and thankfully as I peered around at the full room I knew it was time. Matlo has a successful studio out of Vancouver BC and has been in business for a decade working on his couture and also churning out ready to wear. We saw a mix of his pieces with a flair for texture using a zebra print throughout and also experienced his love of embellishments. Fit was precise and a lovely draped cowl top with hand applied sequins was perfection.

Next was Mehdi’s collection. Designer Mohammad Mehdi based out of Pakistan flew across the world to showcase his work at Portland Fashion Week. A truly international designer his collections are found in Lahore, Karachi, Islamabad, New York, Houston, Miami, Chicago, LA, London, Romania and soon Portland will be added to that list. His designs are from another time and make you feel as if you should be lying around a courtyard, next to a giant fountain burbling while you gently fan yourself in an aristocratic manner. Floating sheers, combined with brocade and trimmings create lovely, theatrical garments. A bridal piece with touches of crimson displayed his design aesthetic marvelously.

Third designer of the evening was PFW regular Lizzie Parker. Parker has a particular ability not to be trifled with and that is her art of draping knits. She works to hug the body in areas that want accentuation and knows best what areas a woman does not enjoy attention drawn to. A strapless mermaid dress with circular satin flounce was a crowd favorite as was a bright orangey-red scoop neck mini with ruffles running down and off the front.

Finally was Jantzen swimwear celebrating its 100th anniversary and highlighting its evolution in design. The runway was empty and there was a brief pause in the music before a decades old commercial jingle came through the sound system declaring “All you need is Jantzen and a smile.” Then the parade of bathing suit beauties began. A charming collection of suits and cover ups that put the pieces of string called bikinis today to shame. Standout piece was a s twist on the tankini with pleat detailing, but really many pieces could be classified as stand out.

After the show the air was still festive and the designers wanted to participate. I had a chance to talk with the delightful Jason Matlo and the flirtatious, excited Mohammad Mehdi who both seemed very happy with the show. Well done boys, Portland welcomes you.

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LIZZIE PARKER

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JANTZEN

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All photos: Ed Kavishe/fashionwirepress.com

PFW ‘09: Ready to Roll

Ready to Roll Fashion Show
by Eden Dawn

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For tickets: www.PortlandFashionWeek.net

Saturday’s matinee Ready to Roll fashion show was dedicated to Portland bicycle population. Presented by Momentum Magazine and benefiting Oregon Manifest attendees were able to see the latest bicycle chic come down the runway as models rode to the end and back. A fun mid-day event for anyone who loves to bike or just wants to be ready to roll it was fun for all. Designers included were:
* Apres Velo
* B:Spoke Tailor
* Bicycle Fixation
* Castelli
* Cyclelogical
* Cyclodelic
* Deadly Nightshades
* Fabric Horse
* Hell Yes
* Icebreaker
* John Fluevog
* Keen
* Nau
* Nixxi

* Nutcase helmets
* Osloh
* Outlier
* Patagonia
* PoCampo
* Queen Bee Panniers
* Sheila Moon
* Showers Pass
* Simple Shoes
* We3
* Soma Fabrications
* Raleigh
* Brompton
* Breezer

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All photos: Ed Kavishe/fashionwirepress.com

PFW ’09: Ready to Roll

Ready to Roll Fashion Show
by Eden Dawn

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For tickets: www.PortlandFashionWeek.net

Saturday’s matinee Ready to Roll fashion show was dedicated to Portland’s bicycle population. Presented by Momentum Magazine and benefiting Oregon Manifest, attendees were able to see the latest bicycle chic come down the runway as models rode to the end and back. A mid-day event for anyone who loves to bike or just wants to be ready to roll it was fun for all. Designers included were:
* Apres Velo
* B:Spoke Tailor
* Bicycle Fixation
* Castelli
* Cyclelogical
* Cyclodelic
* Deadly Nightshades
* Fabric Horse
* Hell Yes
* Icebreaker
* John Fluevog
* Keen
* Nau
* Nixxi

* Nutcase helmets
* Osloh
* Outlier
* Patagonia
* PoCampo
* Queen Bee Panniers
* Sheila Moon
* Showers Pass
* Simple Shoes
* We3
* Soma Fabrications
* Raleigh
* Brompton
* Breezer

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All photos: Ed Kavishe/fashionwirepress.com

PFW ’09: Night Three

PFW ’09: Night Three
by Eden Dawn
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For tickets: www.PortlandFashionWeek.net

It’s the third night of fashion week and as my car idles up to the security gate the guard informs me press is to pull off into a new parking area and motions me to the side. I complied and for a moment I felt far off and wondered if I was being punished by the fashion rulers. I could not imagine what I had done. I keep my quirky use of mixing prints tasteful. White shoes do not even exist in my closet let alone after Labor Day. There was that terrible green hair fiasco in the mid 90’s but I thought all had forgotten about that. Then I turned the corner. Headlights were in a line as far as I could see. The show was shattering attendance records and just to get into the shipyards and get a parking space was a lengthy ordeal. I took back my silent cursing of the guard who had actually done me a favor and hoped my style sins were to remain a thing of the past.

Once in the door a raucous crowd was more than ready for a show to begin. Being friends with the house manager at this point was a major plus as Jasin Weiner scooted me in early so I could just get away from the mob. It took over an hour to get that amount of cars parked and people smushed in so by the time the techno started this was not just a crowd wanting a show, this was a crowd starving for it.

First up was Portlander Michelle DeCourcy’s La Vie collection. A mix of knits and viscose in dresses and separates the line was playful and youthful without limiting itself to only twenty-somethings. Favorite pieces were the pleated viscose highwaisted skirts in bright colors matched with delicate tanks.

Next was Jesica Milton, debuting her line combining the west coast casual attitude with the metropolitan lifestyle. An amazing vein print was a theme running throughout the spring collection adding texture without overplaying it. Another element present was the one shoulder asymmetrical neckline showing up in both tops and dresses showcasing the sexiness of the collarbone.

WyattOrr is a design team out of Seattle consisting of Liise Wyatt and Karly Orr who together imagined up sophisticated details to enhance basic pieces for anyone’s closet. Their strength is definitely in their intricately crafted jackets. The time spent in creating these is apparent with criss-cross seaming, asymmetrical zippers, decorative flaps and even an extra pocket tucked away in the back. Outerwear as thoughtful as everyday wear.

Idom is the brainchild of Modi Soondarotok, a graduate of Parson’s and someone who has paid her fashion dues working for Peter Som, Donna Karen and Armani before coming to Portland. Her canvas is the dress and she paints it with a variety of decorative elements. Her pieces are modern and structural without ever losing their feminine element. A soft gray dress with fabric twisted into roses and leaves made me briefly consider if I could get away with tackling the model, stealing the dress and running out of there before anyone stopped me. Then I remembered I could just buy one at her store.

Finally, Amai Unmei showed a diverse collection ranging from cocktail dresses to casual tunics. Her focus is on clean and simple lines with emphasis on fit and style. A gold dress with feathered bottom and sparkly top got the crowd revved up in its throwback to Tina Turner’s glory days. I believe Unmei’s standout pieces are her take on the classic shift dress. One in a bright mod print and another in satin with delicate piping details took a silhouette appropriate for all ages and pushed it to a new level of interest.

After the final march of models and bows from designers the rowdy crowd filed out without incident and piled into their cars buzzing with excitement. The fashion show bug has officially been caught.

MICHELLE DeCOURCY

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JESICA MILTON

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AMAI UNMEI

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All photos: Ed Kavishe/fashionwirepress.com

PFW ’09: Opening Night

PFW: Opening Night

by Eden Dawn

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For Tickets: www.portlandfashionweek.net

How has the year flown by in such a haze? It seems like just moments ago I was sliding into my front row seat at fashion week 2008 but somehow that was actually twelve months ago. After two years of showing as a designer and moving into my third year as Portland Fashion Week’s blogger I feel like an old pro slipping into my vintage Italian go-go boots, applying a coat of my best red lipstick and heading off to Swan Island. I made it through the line to enter the Vigor Shipyards and followed the guards directing with flashlight like runway controlers until I am guided into my parking space with my headlights glittering out over the river shining like little diamonds. The smell of perfume is in the air mixed with the scent of industrial machinery and above all else the excitement of what is to come.

Once the mingling, cheek kissing, business card exchanging and normal greetings have commenced I use my press pass to get sneaked ahead of the line and get settled into a seat waiting for the action to begin. Before the DJ begins I hear my name being called and realized former PFW model Whitney Egbert is behind me. She has graduated on from our little city of Roses and is now stomping her long legs down the runways in New York but made time to re-visit her modeling roots. We’re trying to catch up while a diverse collection of Portlanders strut past me in front of the curtains bathed in blue light while orange gels filter down upon all of us. At this moment two members of the crew begin pulling back the floor covering revealing a pristine bamboo runway. That seems to be the official signal for the lights dim and the beats begin.

First up is Gersemi, a Swedish company helmed by Copenhagen designer Henrik Bus. The line was an interesting mix of street wear with an equestrian touch. Knee high boots, tightly seamed fitted pants and well tailored jackets created an air of European sophistication.

Next was design team NelliDru from Bend Oregon. A female team focusing on women’s wear the line showed both separates and dresses in wild fabrics ranging from lace to metallic. Stand out piece was a pair of high waisted pants with side seam rouching in the boldest of golds. My show notes quoted “pants that Kelly LeBrock would bust out as the hot girl in an 80’s movie.” And I genuinely meant that in a good way.

Next was Dimitri, returning for another year to show at PFW. The same rocker undertones were present with some new twists. Most interesting was the intertwining of textures. Pieces blocked together both smooth and rough with emphasis on seaming. A hooded jacket with a faux fur hawk got the thumbs up from the stylish man next to me who told me “he would rock that.”

Moving on was designs from Defyance. A newer company founded just last year the line consisted of a mix of resort casual wear using performance fabrics. Thoughtful details to classic clothes like welt pockets in contrasting colors and logos emblazoned in a variety of locations were pleasing to the eye. The highlight of the line is the attention to details within the jackets. Fabrics that both stretch and drape nicely and look wind resistant left the crowd intrigued.

Finally was another PFW returner in Icebreaker. A New Zealand company known best for their pure Merino wool gathered from free ranging sheep in the Southern Alps the line combined activewear and every day clothing. Showing clothes perfect for running, yoga and the all important Sunday lounging sessions Icebreaker continues to use wool in new and innovative ways.

The theme of the evening was “movable fashion” and I by the time I carted my notebook and red lips out of the building, I did feel energized to move.

GERSEMI

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Photos by Ed Kavishe & Cassie Peech/fashionwirepress.com

NELLIDRU DESIGNS

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ICEBREAKER

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Photos by Ed Kavishe & Cassie Peech/fashionwirepress.com