RECAP: THE BEST OF SXSW 2012

Awesome team at 24Notion + Awesome clients = successful SXSW

IMG04314-20120311-1113-Over 26,000(interactive) attended SXSW this year. We haven’t even added the film and music attendance just yet. We were looking for sunshine in Austin and finally got them! Yeehaaa

-Sunbathing between Hilton and the convention registration lounge was relaxing

IMG04329-20120311-1356-At StartUp America:  we were greeted by Kathleen Warner

-We get a chance to watched Jesse moderate the Good Morning Startup Village with Tony Hsieh of Zappos and others. Plus scored a free book!

-We hung out a couple times at the #alutrend lounge (alcatel lucent). Hey, we didn’t get to win the camera.  since I sucked in haiku creation…. oh well. Thanks for the amazing drinks/food throughout the day! shout out to the mohawk’s guy!

-The bar downstairs’ at Hilton has been our daily hangout to reconvene with our team to chill out

IMG04353-20120311-1531-24Notion team had a blast helping out our clients and succeeded over the 5 days period of SXSW: SXSW Music & Interactive (sessions/panel/events and in between campaigns pushed)

-Thanks to Webcitygirls, @Ponderful totally rocks it with our fab 1:1, Ivo Lukas’ interview @MsSonicFlare and to read article

Great list of our attended sessions/party and list of bands that we’ve seen:

-Startup Village sessions were good

-Convergence/future of work/emerging/social networks were must see attended

-Interactive opening party was fun

IMG04328-20120311-1351-Accelerating killer LatAm startups were insightful

IMG04303-20120311-1025-Digital sports session was a full house session

-Gaming/tech/design were quite ok as an overall theme

-Salon C on Sunday topic: Everybody’s a bloody entrepreneur or are they? @Gitweet united were awesome rockin’ panel! Thanks for everyone who came and supported us!

-Interactive + film fusion party/block party/ interactive awards pre-party presented by HP was a blast

-Music: Dry the River –shallow bed rocking in at spotify house

-Music: Charli XCX, Fiona apple, Jackmaster DJ, Santigold and Valerie Poxleitner were jammin’ it!

IMG04315-20120311-1114IMG04346-20120311-1511Who got our votes on the best lounge set up?

Samsung and Dell social media conversations digital wall

IMG04306-20120311-1032Check out winners of 2012 SXSW Interactive Awards

Get the most out of SXSW next year:

-Plan your week ahead of time

-Mingle /Network/hangout/drink booze/eat/repeat them!

-Go to (at least) 1 session/day

-Go to 1 event to party per night

-Don’t forget to download the apps to pre-plan your day/night!

Be sure to Like us on Facebook and follow us @24Notion & @MsSonicFlare to get your fun swags and join our conversation

The Power of a Rule Breaker – Power of the Purse fundraising gala

As posted in Girlsincpop.com; article link

Screen shot 2012-03-02 at 9.49.22 AM

Guest Profile star: An interview with 24Notion Founder/CEO, Ivo Lukas

We are days away from our 7th Power of the Purse fundraising gala and we cannot wait! This year we are fortunate to collaborate with so many new companies and volunteers – and thus have some exciting surprises in store for the big night!

One such collaboration is with 24Notion, a local creative marketing agency and their founder Ivo Lukas. Not only

is Ivo a STRONG, SMART and BOLD girl in her own right, but her company embodies the same principles!  We are honored to be working with her this year. We recently caught up with her to find out more about what she does, and what she has in-store for Power of the Purse 2012.

What makes you excited about supporting Girls Inc. of NW Oregon? How did you get involved?
On behalf of 24Notion, we are super excited to be a part of Girls Inc. The Girls Inc. mission is something that is true to our heart, so it’s a natural match for us to support. To be strongsmart and bold are excellent qualities for any young woman to aspire to and believe in.

Women as leaders are under-represented in so many areas: in workplaces, at school, almost anywhere in society nowadays. Empowering young women to be leaders is so important to me. Self-esteem and confidence are such critical traits for young girls to have. In my work with other organizations I have seen many girls who needed that mentorship and guidance to be strong in mind and lifestyle. We got involved in Girls Inc. because we were connected with the board and executive levels from some of the non-profit organizations we’ve supported in the past. After chatting and connecting, it made sense for us to collaborate further.

In addition, philanthropy is very important to us as a company. Portland Business Journal ranked us #23 in the corporate philanthropic sector (CSR). Our CSR program allows us to give back to global and local communities every year, including some of the major charities/non-profit organizations. As a result, we are able to support Girls Inc as a whole.

Can you tell us a little bit about 24Notion and what you’ll be doing for Power of the Purse? 24Notion is a full-service global creative marketing, technology, communications and lifestyle agency that combines strategy with customized execution. We specialize in brand storytelling, interactive media and social influence, but we also have a broad understanding of the art of traditional marketing and communications, so we know how to connect a company’s brand with the right consumer. At our agency, we really help companies blur the line of advertising, public relations and marketing.

What’s unique about 24Notion? We don’t follow the traditional rules; we break all the rules to help our clients achieve their goals and business objectives. We have proven track record in doing so.

For the Power of the Purse, we will be supporting and creating a few ways to engage with the event, including video motion storytelling that will be showing at the event. Additionally, we will have a paparazzi photo booth for anyone who attends. So, dress up, look fabulous and famous and take a photo at our booth.

Last but not least, we are collaborating in designing a fashion t-shirt for Power of the Purse and Girls Inc. with Bryce Black (a fashion designer contestants from Project Runway season 9). Bryce Black and Ivo Lukas (24Notion) are collaborating in designing the fashion shirt together.

We’re so excited to have Bryce Black of Project Runway and 24Notion designing our t-shirts. What is it like working with him? How has the design process gone? 24Notion’s entertainment/fashion and lifestyle business has been growing in the last few years. This year we are working closely with Bryce Black and Bryce Black design on his brand creation, digital experience, social, business and fashion development and PR. For the Power of the Purse, weare collaborating closely on the fashion shirt brand look and feel from concept to print.

We love working with Bryce because he is not afraid to take risks. Not to mention how humble and positive he is. In this industry, we’ve seen a lot of competitive edges and really hard-to-serve attitudes in people. Bryce is the total opposite of that. It’s been an awesome experience to work together with him.

100% of the proceeds from the fashion t-shirt design will be donated to Girls Inc. organizations. The fashion shirt is a limited edition with only 200 in quantity. So, first come, first served. It will be available to purchase at the Power of the Purse event. Any remaining counts will be available through the Girls Inc. website or by phone.

To learn more about 24Notion, check out our website www.24Notion.tv, our blog 24notion.tv/blog Like us on Facebook and follow us @24Notion

We are excited to see everyone Power of the Purse on March 9th! Don’t forget to ‘like’ 24Notion on Facebook before or after the night of the event so you can tag your photo immediately.

ivofoto02 Ivo Lukas, CEO/Founder of 24Notion

Follow her @MsSonicFlare

Digital Experience: Columbia Green Technologies

Screen shot 2012-01-28 at 9.36.35 AMMost recently, 24Notion was challenged on revamping the whole new experience in digital marketing and user experience for Columbia Green Technologies that would create a multiple tier of functionality, user based centric, user experience and multiple platform of coordinated front and back end technologies. Columbia Green is an Eco-Technology Company. Columbia Green’s core technologies are focused on vegetative roofs and are based on sustainable functions that help manage the quality/quantity of stormwater, energy use, and air/water pollution.  Cities across the world are using vegetative roofs to manage these environmental issues.  Columbia Green is a USA manufacturer-delivering product through domestic and international channels to meet those needs. Columbia green partners are firestone, malarkey and more

24Notion not only revamped the entire digital experience but also refreshed the entire branding and communications plan for Columbia green technologies.

Additionally, we created a customized brand and content management system platform. Plus, back end technologies that would be easy to navigate and scalable for content development.

Screen shot 2012-01-28 at 9.49.17 AM“The new branding, overall design and digital experiences reflect the overall company’s objective as a whole. A clear, accessible, easy to navigate digital experience is revamped from a ground up with customer taste in mind” said Ivo Lukas, CEO/CCO of 24Notion. The content and visuals are merged into a collaborated effort to showcase the eco roof technologies IP products.  Phase I is completed and with the goal to move on to the second phase with more robust content and social experience as a whole.

Be sure to check out the site: http://columbia-green.com/

To learn more about 24Notion, drop us an email at info@24notion.tv

Follow us @24Notion or like us on Facebook

Happy New Year- Ring in 2012 with us

Welcome to 2012. We hope that you all enjoyed your holidays and had a wonderful and happy New Years celebration. We(@24Notion) definitely enjoyed our time off. We are happy to be back to get 2012 a head start!

We’ve done quite a milestone and accomplishment in 2011. One of the pivotal key on our milestone is the increase on our philanthropic effort. See release here Our total contribution in 2010-2011 rounded up to $186K( 20% increase from 2009-2010). btw, thanks to our rock star founder, Ivo Lukas, continued to support this cause.

This year, we will continue to branch out to make a difference in the global communities effort(charities/nonprofit organizations). Stay tuned for 2012 success story to come.

We’ve been busy on 2011, growing our agency as a whole. Check out our partial case studies(if you need to see full case studies, simply drop an email to: info@24Notion.tv).  Our branded entertainment & lifestyle effort has been growing tremendously(see below). From Fashion Week to American Country Awards; we’ve had a blast along the way(while giving back to the global charities). Simply put, our goal is to inspire one person at a time…

smbranded entertainment@24Notion

Interested in learning more about 24Notion, check out our site, follow us on facebook.com/24Notion and tweet with us @24Notion