By now, you’ve probably heard of the 40 Under 40 awards( #PBJ40U40). The Portland Business Journal’s annual 40 Under 40 awards event was held on Thursday, February 13th at The Nines Hotel. The night was themed “Top 40” complete with fake album covers for each of the 40 honorees selected. What you didn’t know? The class of 2014 includes someone very near and dear to our hearts at 24Notion: our CEO, Ivo Lukas.
Ivo was celebrated along with the other 40 Under 40 honorees, at the awards ceremony and in fun interview videos spotlighting each honoree’s personality and interests. Ivo is among other very accomplished individuals receiving a 40 Under 40 award. This year’s class was chosen from over 370 qualified candidates. Honorees were selected based on their managerial and entrepreneurial success, as well as their involvement in and contribution to the community.
We are so excited for Ivo, and want to congratulate everyone in this year’s class of the Portland Business Journal’s 40 Under 40. Check out some of Ivo’s favorite restaurants and her love for 80’s music at PBJ.
The 2014 International CES® opened on Tuesday as a record-breaking show with more than 3,200 exhibitors across its largest show floor ever. CES is produced by Consumer Electronics Association (CEA), the technology trade association representing the $208 billion U.S. consumer electronics industry. Over 150,000 people attended from more than 150 countries, with 37,000+ international visitors.
What’s happening in the world of technology trends right now? We saw everything from Interconnected Home, 4K TVs, wearable tech, face recognition, smart watches, 3D printing, and amazing headphones to emerging global start-up communities.
#CES2014 Keynote Speakers: Yahoo’s Marissa Mayer, Sony’s Kaz Hirai, Twitter’s Dick Costolo, and Publicis’ Maurice Levy Highlights
Marissa Mayer announced Yahoo’s new media sites and its newly-acquired Aviate- which helps organize apps in a mobile app management platform. The new generation of mobile advertising is here with Yahoo advertising. The Bottom Line: Yahoo is a mobile company looking into simplifying its business across all aspects to deliver original content directly to the consumer. Two big media names, David Pogue (who was hired last year) and Katie Couric, are involved heavily within Yahoo media columnist and upcoming video series engagements. “Yahoo is a technology company, their heart is in media” said Mayer. #yahooCES
Kazuo Hirai, CEO of Sony, has the “WOW” factor judging from the stellar timeline of what Sony has accomplished in the past decades. This year, Sony unveiled several phones, 4k TVs, wearable devices, and even a gaming console. Hirai discussed Sony’s successes and failures – very authentic and transparent things to share – and they came straight from the CEO. “Harnessing technology talent within Sony that drives better content and delivery” is how the company has “great storytelling at Sony Pictures,” said Hirai. He then invited up Michael Lynton of Sony Pictures and Vince Gilligan of Emmy Award-winning Breaking Bad to discuss content and the role new technology plays in consumer experiences. “Integrating the existing format with new technology is creating a new experience… whether it is in the world of entertainment, gaming or others” said CEO Hirai. #sonyCES
I tweeted up points from the Brand Matters keynote withTwitter CEO Dick Costolo and Publicis Groupe CEO Maurice Levy who kicked off the discussion at brand matters keynote at LVH.
Innovative, Cool Brands and Gadgets Show & Tell Part I (stay tuned for more coverage next week!)
LG, BMW i3, Babolat Playdriver, Panasonic, Sony, Polaroid, TDK, Skullcandy, Soul Electronics headphones, SMS audio, Afterbuzz TV, Audi, Mercedes Benz, Zagg, Toyota, Fitbug, Voxx, Verizon wireless, Cisco, Qualcomm and more!
Innovation & Cool, Trendy Gadgets (Part I)
Product & Trend Spotlights
The sleek BMW i3 is the car of the future, making all-electric driving possible in everyday life and running emissions-free on a lithium-ion battery. The built-in i Navigation helps you find your way and locates nearby charging stations, while the i Remote app keeps you connected while you’re away so that you’re always online.
Sony showcased its 4K Ultra Short Throw Projector prototype at CES, which is their newest installment in their Ultra HD home theater market. The projector is made to look like furniture, measures 43.3” x 10.4” x 21.1” and can cast images from about 20” alongside any wall. Images can be adjusted from 66” to 147” in size, and the Ultra Short Throw also supports internet, satellite, and services like Netflix and Sony’s Video Unlimited 4K.
This 34-cubic foot fridge is the latest in smart refrigerator technology, with all the bells and whistles that chefs could use like temperature controlled chef baskets and pans that can be taken straight from the fridge to the oven. The 4-door fridge even comes with an upgraded water dispenser on the door – regular or sparkling water!
Tennis players rejoice! The Babolat Play Pure Drive is the world’s first connected racquet that collects data on players’ game including shot power, technique, and ball impact location. The racquet sends this information straight to your smartphone and you can connect with a community of tennis players through the Babolat Play App.
The DJI Phantom 2 Vision is the first aerial photography and videography device with integrated mobile phone first-person-viewing (FPV) system developed specifically for consumers. The integration of a DJI quadcopter with a built-in 14-megapixel HD camera allows users to shoot professional quality aerial photos and videos, and integrated mobile phone and wi-fi capabilities allow you to view a real-time display on your mobile or easily share over social media.
Last year, celebrity brand ambassadors were huge. CES also had some big names acting as brand ambassadors this year, likeTim Tebow, Brendan Schaub, 50 Cent, and Maria Menounos! check out instagram
More coverage to come – stay tuned!
Check out 24Notion Facebook for more Photos
We’ve already seen some of 2013’s trends in marketing here, but shouldn’t we also take a look at the other side of marketing, i.e. the consumer? 24Notion thinks so! This week, we bring you our top five consumer trends for this year and beyond. We see these changes as important drivers of influence for the future of marketing so keep reading to get tips for getting ahead.
5. Connectedness & Globalization
With the rise of technologies that allow us to communicate in real time—even when we’re on opposite sides of the world—staying connected has never been so important. The movement for further globalization will only continue, so companies must be prepared to make their global business strategy their primary strategy. This means that being conscious of cross-cultural content and messaging will be vital, as will be constant customization. Trend reports are also saying that national/cultural pride will become more marketable in the near future, so be on the lookout for hot brands rising from emerging markets.
4. Being “in tune” with consumers
We all know how huge mobile use has become, and it’s not going away. But, what’s the next step above simply marketing on mobile devices? Try marketing for mobile users, which will become more popular as customization demands soar. Some of the best examples of innovations that have allowed for customized user experiences are the highly “in tune” wearable technology with apps, such as the Nike Fuelband and the Jambox Up band. Innovative ideas like these will be all the rage, allowing consumers to better understand their own selves while also priming them for expecting companies to understand them just as well. This calls for a new approach by marketers, one that focuses on what consumers are doing when they interact with messages just as much as what the message is.
3. Visuals: better when reusable
The huge popularity of visual-based social media like Instagram and Pinterest make it clear that pictures are the way to go. With everyone sharing and repining visuals, how will original content cut through that clutter in the future? Color systems company Pantone is on to something marketers should consider: standardized trends. Pantone 17-5641 (Emerald) has become the “color of the year” and is being used in everything from nail polish to household décor. Why? An element of virality is the ability for something to be continually reused in different situations (think about Internet memes), which is the thought behind hashtags. Standardizing some piece of visuals as Pantone has done with color will be a way for marketers to create highly sharable and viral content.
2. Brands must be Human
One trend that has been present and going strong is the accountability of all companies, including corporate businesses. Consumers are getting smarter with the availability of information at our fingertips. Due to this ease of access to information, consumers are demanding greater transparency and corporate social responsibility (CSR) of companies. 24Notion has been recognized as a leader in CSR, so we know the importance of giving back—not only for company reputation but more for the sustainability of your own community. Companies should make significant effort to be transparent, but also go beyond that and find creative ways to show authenticity and personality. Consumers are seeing right through mediocre attempts by companies to display human elements, so authenticity (and creativity) is key!
1. Marketers, Prosumers, and Presumers…oh my!
At 24Notion, we’re amazed and inspired by innovative technologies and platforms like YouTube have been real game changers. Self-broadcasting has led to the rise of the prosumer (producer-consumer), which has created a huge market for independent entertainers. Marketers can utilize this trend in different ways: become prosumers by having company vlogs or find new ways to team up with the hottest prosumers of YouTube. Along the same line, crowdfunding has gotten very popular over platforms like Kickstarter, leading to the trend of presumers (consumers co-funding products they want). What this means for marketing is that the rise of independent entrepreneurs and content creators will start to become fully realized in the near future and companies must be ready to look at business differently. Not only are we entering a time when the lines between PR, marketing, and advertising are blurred, but also a future where categories of consuming, producing, and owning may not exist.
written by 24Notion Editor- Jillian Toda
Check out Ivo’s Post at Huffington Post Tech: NAB Show 2013′s Top Products and Predictions the Future of Internet Content Creator
More over, check out our support for clients and being at NABShow this year: photo here
Don’t forget to like us on Facebook
Check out our #PBJOrchids award winners – Women of Influence 2013 by Portland Business Journal.
Over 600+ professionals( mostly women) attended the award luncheon on April 18th at Hilton, Portland Oregon.
Congrats Ivo! @MsSonicFlare
Photo credit: PBJ
In 2012, our agency has been making a lot of amazing progress on our philanthropic efforts — as well as driving results for our clients.
A few Facts about 24Notion
- Ranked #17 in Corporate social responsibility by Portland Business Journal Book of List 2012
- Nominated as 2012 Classy Award Recipients for National footprint in The First Integrated Creative Marketing/Digital/PR Agency With A Mission Of Giving Back
- Scored “Innovation Award” winner of 2012 by Portland Business Journal
- Contributed in the success of Girl Inc Fundraising gala- first ever to hit new record of $250,000 Fundraiser biggest ever that night. Check out interview on The power of the rule breaker
- 24Notion gave Scholarship to deserving student at the Art Institute Education fund/Fashion show- total package of 20K. Read article here on A night of fashion and philanthropy
- 24Notion rebranded the entire Girls in Tech Global non-profit organization with 21K plus members and expanded over 32 chapters all over the world. Stay tuned for new digital redesign to share
- Participated and supported over 12+ conference/exhibition/event/Speaking support for our efforts and clients’ efforts in pushing their products/services further
- Clients story featured in Forbes, AA, Silicon Prairie, The NextWeb, Telegraph UK, Las Vegas business Journal, DJC, Greenbuild, Huffington Post, LA Weekly, RSA, ZDNet, Portland Business Journal, Green sustainable Journal, Portland Monthly magazine and more
We are busy last year with a few of our client lists: Adobe, CMA, ETC, Adidas, CGT and others expanded and reached a new height of exposure and results driven track records. 24Notion helped with strategic/objective driven in planning, partnership, sponsorship and the entire tactical execution — from the creative, digital, marketing, PR, event, social engagement to push the brand forward to the audience whether it is offline or online presence, we were able to expose our client and partners’ unique brand/product services that was key to the engagement’s success.
From Big data marketing, creative and digital support for Adobe, to loyalty program support for Adidas, it is truly has been one of the many exciting engagement we’ve planned and executed. Not to mention, the branded entertainment from Country Music Award to Entertainment technology Center founded by George Lucas.
Our agency is growing rapidly and we are excited to see the many more possibilities in blurring the line of advertising, marketing, and public relations. We integrate our creative and innovative ideas in not only developing our clients’ brands but also giving back to the global community. Our detail-oriented view on the bigger picture is how we know we will continue to grow and also continue to help you and your companies grow.
We wanted to thank you so much for your continued support and partnership with 24Notion. Without your support, we would not have been able to grow. You are part of the global solution in making a difference to better our world. If you are interested in learning more specifics about any of these case studies and success stories, please don’t hesitate to contact us. Happy New Year and wishing you the best of 2013!
@24Notion rockin’ team!
Whether you are pitching to the investors, VCs, advisory board or your family/friends; here is rule of thumb for you to have.
This pitch was given at the Tech Entrepreneur’s Lab workshop at Grace Hopper Celebration 2012: Anita Borg Institute- Women in Computing in Baltimore
For more info about Pitching your ideas, follow @MsSonicFlare
24Notion tasked with creating a new entire marketing and promotional campaign for the next young generation leaders in the retailer space through gives back program.