Digital Marketing: Blogging World in 2012

Series I part I(Featured on an article post by @AnnTran_ 10 #Bloggers Share Their #2012 #Blogging Formula http://bit.ly/wLaIZK #tips #digital@24Notion @MsSonicFlare)

Screen shot 2012-01-20 at 11.38.46 AMMost recently, one of my dearest client just asked if we could help them on getting strategy and implementation in place for blogging for their corporate communications department. He asked if there is any magic formula to any successful blogs out there. Although, there isn’t any magic formula in developing a successful blog per say. There are best practices that you might want to implement. First and foremost, you need to know your overall strategy. Then, try to keep it up by creating an editorial calendar that essentially will build up your content throughout the duration of your blog strategy. Get a system going and do blog at least once or twice per week. Did you know that as of August 2011, there are estimated over 164 million blogs out there?

Here are more facts and data:

  • 27% of bloggers are full time bloggers
  • The U.S. has about 49% of the blogging population worldwide
  • 5% of the blogs are business-focused and 14% are focused on technology or Internet marketing
  • Traffic sources: 41% Search Engines, 28% Social Media, 20% Referring Sites
  • Two-thirds are male
  • 60% are 18-44
  • 75% have college degrees
  • 40% have graduate degrees

Here are my top 5 tips to keep in mind on blogging:

  • Be authentic
  • Write from the heart
  • Passionate about your topic
  • Don’t try to ramble too much, just get to the point.
  • Edit, edit, edit
  • Have fun

Interesting fact! By looking at the statistics, we need more women bloggers out there. Come on ladies, let’s help on balancing that number out. Together, we could be on a forefront in engaging our audience together.

If you need additional tips or help, please contact Ivo Lukas

Ivo leads all digital/creative/Marketing/Social PR agency, 24Notion, ranked #23 by Business Journal – Book of List 2012 on Corporate Philanthropist. To learn more go to http://www.24Notion.tv | be a fan Facebook.com/24Notion or follow her @MsSonicFlare

Happy New Year- Ring in 2012 with us

Welcome to 2012. We hope that you all enjoyed your holidays and had a wonderful and happy New Years celebration. We(@24Notion) definitely enjoyed our time off. We are happy to be back to get 2012 a head start!

We’ve done quite a milestone and accomplishment in 2011. One of the pivotal key on our milestone is the increase on our philanthropic effort. See release here Our total contribution in 2010-2011 rounded up to $186K( 20% increase from 2009-2010). btw, thanks to our rock star founder, Ivo Lukas, continued to support this cause.

This year, we will continue to branch out to make a difference in the global communities effort(charities/nonprofit organizations). Stay tuned for 2012 success story to come.

We’ve been busy on 2011, growing our agency as a whole. Check out our partial case studies(if you need to see full case studies, simply drop an email to: info@24Notion.tv).  Our branded entertainment & lifestyle effort has been growing tremendously(see below). From Fashion Week to American Country Awards; we’ve had a blast along the way(while giving back to the global charities). Simply put, our goal is to inspire one person at a time…

smbranded entertainment@24Notion

Interested in learning more about 24Notion, check out our site, follow us on facebook.com/24Notion and tweet with us @24Notion

Fit2print: Philanthrophic + Academic + Fashion

Last Saturday June 4, 2011 we’ve celebrated a successful 13th annual fashion show and silent auction brought to you by The Art Institute of Portland at Pure Space (in the Pearl District). This year’s theme is Fit2Print. This annual event is the institute’s largest annual fundraiser and benefits the Creative Arts Scholarship Fund. (A non-profit foundation that provides scholarships to students attending Art Institutes across the nation) Since 2002, more than $100,000 has been awarded in student scholarships thanks to the Creative Arts Scholarship Fund. This program has enabled students in a variety of disciplines at The Art Institute of Portland – including apparel design, graphic design, industrial design, interior design, web design, and design management – to pursue their educational goals and shine as they move forward on their career paths.

This year 24Notion is co-presenting/sponsoring the event for the 2nd consecutive year to celebrate and support philanthropic efforts in the education arena.  Additionally, We’ve selected  winner of 24Notion’s scholarship goes to Bryce Black. Bryce is receiving a complete complimentary consulting service total package valued of $4,500.

IMG02439-20110604-1311IMG02435-20110604-1307

IMG02441-20110604-1934

This year paper dress dedicated for 24Notion is quite awesome. The pleated top and skirt are handmade by the designers one by one to accumulate this fabulous, sophisticated, elegant and modern type of women(watch out DVF)

IMG02446-20110604-2017

second from left: white bubble skirt and green pleated blouse

IMG02463-20110604-2042

IMG02455-20110604-2029

24Notion VIP guests enjoyed the premiere red carpet event includes a VIP cocktail reception, graphic inspired fashion designs, and a showcase of Senior Collections from AIPDX. Check out more photos on our Facebook.com/24Notion

To learn more about the event: http://www.thefineartoffashion.org/

To learn more about the Creative Arts Scholarship Fund: http://www.educationfdn.org/

Like us on Facebook to receive some great monthly perks and giveaway; also to learn progress of this year winner, Bryce Black! Tweet with us @24Notion

Fashion Week 2010: Behind the scene, Portland Fashion Week

67522_484664909809_111352829809_6980629_125971_nLast Sunday closed with Ethos Paris, Pendleton, and Amelia Toro: collections with a cross-cultural and eco-sustainable touch. The Saturday night line up was dedicated to past project runways participants: Jay Sario, Seth Aaron, Jonathan Peters and Gordana. Seth Aaron’s(winner of project runway 7) collection was sponsored by Solar World. Also, congrats to Ms. Wood- winner of Emerging designer 2010

A special thanks to 24Notion’s team rockin’ it through months of behind the scenes preparation and implementation of the branding + marketing + digital presence for Portland Fashion Week. It was fab to see all the hard work compiled into 5 nights of fashion week. Press thanks to Eden Dawn of Portland Monthly for nightly coverage

The 24Notion team: Christine, Adriane, Jimmy, Kevin, Lindsay, Carly, Mark Coffin photography, Kirsten S, Chris, and Teri made it happen. We couldn’t have done it without you guys! Another year of success!!!

Check out our Fanpage to download and tag yourself

More photos and videos will be uploaded daily to our fanpage. So be sure to stop by often to see them all!
To read our hashtag of Portland Fashion Week 2010 : #pdxfashionweek  @mssonicflare @24Notion

Night 1 | Night 2 | Night 3 | Night 4|   Night 5

Presentation1

FASHION’S NIGHT OUT- A Global Celebration of fashion, style and shop

A global celebration of fashion – well look no further! Portland, Oregon is joining the Fashion’s Night Out event on Sept 10, 2010. The worldwide fashion event was created in 2009 by Vogue Magazine, the Council of Fashion Designers of America (CFDA), NYC & Company and the City of New York, where designers, celebrities, models, and fashion editors stage exciting, one-of-a-kind events in stores.

Tag

The City of Portland, Portland Business Alliance, Lisa Frisch and her team, Downtown Marketing Initiative are organizing this unforgettable one night event. So get ready to shop till you drop between 4-9pm. After Party will be hosted in the lobby of the Nines Hotel between 8-11pm. The newly Director Park will present  the evening’s stylish hub, with fall fashion shows, free pedicab rides to participating retailers, and mystery goody bags featuring Amex gift cards, raffles, gift certificates and more. See you there!

Check out list of all retailers participating in the Portland Fashion’s Night Out

Friend us on Facebook.com/24Notion to hear available perks/giveaways throughout the day. Also, tweet with us @24notion for full coverage event tweet up.