We’ve got some great news! We’re excited to announce that 24Notion has been ranked #15 on the Portland Business Journal’s Book of Lists for Corporate Social Responsibility (CSR). We’ve moved up two places since last year’s list, and we intend to continue this trend in the future.
24Notion has been featured on the CSR list for four years and was also awarded the 2012 Innovation in Philanthropy Award. The company’s dedication to giving back through great partnerships, pro bono work, and scholarship sponsoring make 24Notion a leader among full service creative and lifestyle agencies in CSR activities. We’re so proud to be a trailblazer for such important and engaging work—and we’re already looking forward to more!
To learn more about 24Notion’s socially responsible work, read up about our philanthropic activities and follow us on Facebook and Twitter (@24Notion) to stay updated. Questions? Contact firstname.lastname@example.org for more information.
We’ve had a great year so far in 2013, and 24Notion is starting a new mini-series of “top 5” blogs. These short lists will be our picks of the top trends, ads, companies and more that we find. If you’re looking for a quick brief on recent tips and tricks of marketing, PR, communications, digital media, and integrated campaigns, look no further!
For this week’s Top 5, 24Notion brings you this year’s trends for effective integrated marketing. Are you asking why you should be using an integrated approach? Check out our post about why and how to implement integrated social engagement here
5. Valuable Visuals
The saying “a picture is worth a thousand words” is still true in today’s marketing landscape. In fact, with the popularity of Pinterest and Instagram, visuals are the only way to go. Portraits aren’t the only things that can be visually appealing, either. Think about how many quotes in beautiful script are repined daily by Pinterest users. Also, visuals are more widely shared over social media, increasing their virality. Visuals that provide some type of value or knowledge are still the most popular for integrated campaigns (e.g. infographics), so getting graphic designers on board of your campaigns is important.
4. Many Screens
This is the age of multi-channel marketing, and integrated marketing takes this to a new level. Increasingly, companies must produce and customize their marketing communications to multiple screens—computers, TV’s, mobile phones, and even tablets. We’ll see more and more campaigns target users who are on multiple screens at once, such as smartphones and TV. Seamlessly integrating these screens for users will be where integrated marketing is headed.
3. Real Time is the only option
Using the integrated screens approach in marketing will only get companies so far if companies don’t also invest a lot of time to being leaders in relevant and timely communications. Consumers want real-time interaction and up-to-date reactions from brands. For companies to stay relevant in the marketplace they must move quicker than ever before in adapting to trends and large events in popular culture that could spark conversation. This also means that long-term integrated marketing must incorporate short-term, creative, and flexible activity.
2. Content needs Context
In recent years, we’ve seen the explosion of content marketing and the need for fresh, original content for multi-channel marketing. This year we’ve seen that content is still king, but every king needs a queen, which is context. 24Notion is huge on content creation, but we also understand that context is hugely important in today’s society of multitasking consumers. Putting ourselves in the shoes of our target audience will be key this year, so that communications can be catered specifically to those who receive integrated marketing communications in all situations—on smartphones while checking social media and riding the bus, on a tablet in between meetings, and more. Using content and context together provides companies a new way to target audiences in the right ways at the right times.
1. Storytelling & Listening
Everyone loves a good story, and at 24Notion, we use storytelling in branding. Last year, we saw a huge spike in corporate storytelling and the power of making connections with target audiences through stories. What’s even more important this year has been what companies do after telling their story: listening. Your audience will react to your stories, but you must also be ready to react to your audience. This interaction can be as simple as tweeting a follow-up statement or a new chapter in your company’s story. Listening to your audience is the most important thing that will help companies produce greater customized, targeted, and interactive content for integrated marketing campaigns this year and beyond.
If you want more information, drop us an email at info@24Notion.tv.
Have more ideas for our Top 5’s? Comment below!
In 2012, our agency has been making a lot of amazing progress on our philanthropic efforts — as well as driving results for our clients.
A few Facts about 24Notion
- Ranked #17 in Corporate social responsibility by Portland Business Journal Book of List 2012
- Nominated as 2012 Classy Award Recipients for National footprint in The First Integrated Creative Marketing/Digital/PR Agency With A Mission Of Giving Back
- Scored “Innovation Award” winner of 2012 by Portland Business Journal
- Contributed in the success of Girl Inc Fundraising gala- first ever to hit new record of $250,000 Fundraiser biggest ever that night. Check out interview on The power of the rule breaker
- 24Notion gave Scholarship to deserving student at the Art Institute Education fund/Fashion show- total package of 20K. Read article here on A night of fashion and philanthropy
- 24Notion rebranded the entire Girls in Tech Global non-profit organization with 21K plus members and expanded over 32 chapters all over the world. Stay tuned for new digital redesign to share
- Participated and supported over 12+ conference/exhibition/event/Speaking support for our efforts and clients’ efforts in pushing their products/services further
- Clients story featured in Forbes, AA, Silicon Prairie, The NextWeb, Telegraph UK, Las Vegas business Journal, DJC, Greenbuild, Huffington Post, LA Weekly, RSA, ZDNet, Portland Business Journal, Green sustainable Journal, Portland Monthly magazine and more
We are busy last year with a few of our client lists: Adobe, CMA, ETC, Adidas, CGT and others expanded and reached a new height of exposure and results driven track records. 24Notion helped with strategic/objective driven in planning, partnership, sponsorship and the entire tactical execution — from the creative, digital, marketing, PR, event, social engagement to push the brand forward to the audience whether it is offline or online presence, we were able to expose our client and partners’ unique brand/product services that was key to the engagement’s success.
From Big data marketing, creative and digital support for Adobe, to loyalty program support for Adidas, it is truly has been one of the many exciting engagement we’ve planned and executed. Not to mention, the branded entertainment from Country Music Award to Entertainment technology Center founded by George Lucas.
Our agency is growing rapidly and we are excited to see the many more possibilities in blurring the line of advertising, marketing, and public relations. We integrate our creative and innovative ideas in not only developing our clients’ brands but also giving back to the global community. Our detail-oriented view on the bigger picture is how we know we will continue to grow and also continue to help you and your companies grow.
We wanted to thank you so much for your continued support and partnership with 24Notion. Without your support, we would not have been able to grow. You are part of the global solution in making a difference to better our world. If you are interested in learning more specifics about any of these case studies and success stories, please don’t hesitate to contact us. Happy New Year and wishing you the best of 2013!
@24Notion rockin’ team!
Five federal agencies have launched a new $200M fund for big data projects. Big Data has been the hottest topic in the last years! The explosion of data to capture and analyze is just simply to massive. Turning disruption on the “big data” world into an opportunity would be key in successful and efficient findings on gathering the information. Check out our work for Adobe! Big Data/Big Opportunity- a snapshot of our digital motion graphics/data visualizations & Social content engagement for Adobe
We were front and centered in showcasing the amazing experience at the American Country awards(hosted by kristin Chenoweth and Trace Adkins) 2011/2012 engagement with proceed going to Childhelp. Every celebrity autographed Childhelp buckle as a sign of their committed compassionate to support children recovering from abuse, neglect in helping to nurture programs through Childhelp.
24Notion concepted/created and developed a niche integrated marketing, social engagement, brand and digital experiences the ACAs and Childhelp.
Follow twitter conversation: #childhelpbuckle
Show support and purchase from list of celebrities here (trace adkins, kristin chenoweth, Jordin sparks, bill engvall, blake shelton and more…)
We’ll be accompanying a few of our clients who will be a speaker panelist, setting up an awesome support/campaign for a few event(music, Interactive), plus we’ll be having a blast with the rest of thousands fab peeps at SXSW. Also, don’t forget to come check out our entrepreneurial panelist discussion and come join @MsSonicFlare Ivo Lukas(Founder/CEO of 24Notion & Chief Operations Officer of Girls in Tech)will be at the @GITweet panel discussion; on sunday 12:30pm Hilton at Salon C. So come and check out whats the women panel entrepreneurial discussion is all about! Hashtag #SXSWGIT and #SXSW24Notion
See you guys in Austin…. YEEHAW!!!
Most recently, one of my dearest client just asked if we could help them on getting strategy and implementation in place for blogging for their corporate communications department. He asked if there is any magic formula to any successful blogs out there. Although, there isn’t any magic formula in developing a successful blog per say. There are best practices that you might want to implement. First and foremost, you need to know your overall strategy. Then, try to keep it up by creating an editorial calendar that essentially will build up your content throughout the duration of your blog strategy. Get a system going and do blog at least once or twice per week. Did you know that as of August 2011, there are estimated over 164 million blogs out there?
Here are more facts and data:
Here are my top 5 tips to keep in mind on blogging:
Interesting fact! By looking at the statistics, we need more women bloggers out there. Come on ladies, let’s help on balancing that number out. Together, we could be on a forefront in engaging our audience together.
If you need additional tips or help, please contact Ivo Lukas
Ivo leads all digital/creative/Marketing/Social PR agency, 24Notion, ranked #23 by Business Journal – Book of List 2012 on Corporate Philanthropist. To learn more go to http://www.24Notion.tv | be a fan Facebook.com/24Notion or follow her @MsSonicFlare
Welcome to 2012. We hope that you all enjoyed your holidays and had a wonderful and happy New Years celebration. We(@24Notion) definitely enjoyed our time off. We are happy to be back to get 2012 a head start!
We’ve done quite a milestone and accomplishment in 2011. One of the pivotal key on our milestone is the increase on our philanthropic effort. See release here Our total contribution in 2010-2011 rounded up to $186K( 20% increase from 2009-2010). btw, thanks to our rock star founder, Ivo Lukas, continued to support this cause.
This year, we will continue to branch out to make a difference in the global communities effort(charities/nonprofit organizations). Stay tuned for 2012 success story to come.
We’ve been busy on 2011, growing our agency as a whole. Check out our partial case studies(if you need to see full case studies, simply drop an email to: info@24Notion.tv). Our branded entertainment & lifestyle effort has been growing tremendously(see below). From Fashion Week to American Country Awards; we’ve had a blast along the way(while giving back to the global charities). Simply put, our goal is to inspire one person at a time…
Last Saturday June 4, 2011 we’ve celebrated a successful 13th annual fashion show and silent auction brought to you by The Art Institute of Portland at Pure Space (in the Pearl District). This year’s theme is Fit2Print. This annual event is the institute’s largest annual fundraiser and benefits the Creative Arts Scholarship Fund. (A non-profit foundation that provides scholarships to students attending Art Institutes across the nation) Since 2002, more than $100,000 has been awarded in student scholarships thanks to the Creative Arts Scholarship Fund. This program has enabled students in a variety of disciplines at The Art Institute of Portland – including apparel design, graphic design, industrial design, interior design, web design, and design management – to pursue their educational goals and shine as they move forward on their career paths.
This year 24Notion is co-presenting/sponsoring the event for the 2nd consecutive year to celebrate and support philanthropic efforts in the education arena. Additionally, We’ve selected winner of 24Notion’s scholarship goes to Bryce Black. Bryce is receiving a complete complimentary consulting service total package valued of $4,500.
This year paper dress dedicated for 24Notion is quite awesome. The pleated top and skirt are handmade by the designers one by one to accumulate this fabulous, sophisticated, elegant and modern type of women(watch out DVF)
second from left: white bubble skirt and green pleated blouse
24Notion VIP guests enjoyed the premiere red carpet event includes a VIP cocktail reception, graphic inspired fashion designs, and a showcase of Senior Collections from AIPDX. Check out more photos on our Facebook.com/24Notion
To learn more about the event: http://www.thefineartoffashion.org/
To learn more about the Creative Arts Scholarship Fund: http://www.educationfdn.org/