Digital Experience: Columbia Green Technologies

Screen shot 2012-01-28 at 9.36.35 AMMost recently, 24Notion was challenged on revamping the whole new experience in digital marketing and user experience for Columbia Green Technologies that would create a multiple tier of functionality, user based centric, user experience and multiple platform of coordinated front and back end technologies. Columbia Green is an Eco-Technology Company. Columbia Green’s core technologies are focused on vegetative roofs and are based on sustainable functions that help manage the quality/quantity of stormwater, energy use, and air/water pollution.  Cities across the world are using vegetative roofs to manage these environmental issues.  Columbia Green is a USA manufacturer-delivering product through domestic and international channels to meet those needs. Columbia green partners are firestone, malarkey and more

24Notion not only revamped the entire digital experience but also refreshed the entire branding and communications plan for Columbia green technologies.

Additionally, we created a customized brand and content management system platform. Plus, back end technologies that would be easy to navigate and scalable for content development.

Screen shot 2012-01-28 at 9.49.17 AM“The new branding, overall design and digital experiences reflect the overall company’s objective as a whole. A clear, accessible, easy to navigate digital experience is revamped from a ground up with customer taste in mind” said Ivo Lukas, CEO/CCO of 24Notion. The content and visuals are merged into a collaborated effort to showcase the eco roof technologies IP products.  Phase I is completed and with the goal to move on to the second phase with more robust content and social experience as a whole.

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Digital Marketing: Blogging World in 2012

Series I part I(Featured on an article post by @AnnTran_ 10 #Bloggers Share Their #2012 #Blogging Formula #tips #digital@24Notion @MsSonicFlare)

Screen shot 2012-01-20 at 11.38.46 AMMost recently, one of my dearest client just asked if we could help them on getting strategy and implementation in place for blogging for their corporate communications department. He asked if there is any magic formula to any successful blogs out there. Although, there isn’t any magic formula in developing a successful blog per say. There are best practices that you might want to implement. First and foremost, you need to know your overall strategy. Then, try to keep it up by creating an editorial calendar that essentially will build up your content throughout the duration of your blog strategy. Get a system going and do blog at least once or twice per week. Did you know that as of August 2011, there are estimated over 164 million blogs out there?

Here are more facts and data:

  • 27% of bloggers are full time bloggers
  • The U.S. has about 49% of the blogging population worldwide
  • 5% of the blogs are business-focused and 14% are focused on technology or Internet marketing
  • Traffic sources: 41% Search Engines, 28% Social Media, 20% Referring Sites
  • Two-thirds are male
  • 60% are 18-44
  • 75% have college degrees
  • 40% have graduate degrees

Here are my top 5 tips to keep in mind on blogging:

  • Be authentic
  • Write from the heart
  • Passionate about your topic
  • Don’t try to ramble too much, just get to the point.
  • Edit, edit, edit
  • Have fun

Interesting fact! By looking at the statistics, we need more women bloggers out there. Come on ladies, let’s help on balancing that number out. Together, we could be on a forefront in engaging our audience together.

If you need additional tips or help, please contact Ivo Lukas

Ivo leads all digital/creative/Marketing/Social PR agency, 24Notion, ranked #23 by Business Journal – Book of List 2012 on Corporate Philanthropist. To learn more go to | be a fan or follow her @MsSonicFlare

Newsflash: 24Notion Digital Marketing ReLaunch

On January 24th, we’ve just re-launched our new 24Notion. tv digital experience( phase I completed, now we’re heading to next phase).

New Experience

New Creativity

New Case studies

New Methodology

Don’t forget to drop us a note if you have any Qs: