Social Media up close and personal: Who’s who – 2morrowKnight

Social Media Chat 101: Who’s who in Social Media- series 1

Profile star: @2morrowknight

I’ve had an amazing time learning more about Sean, one of the rock star in the social media world. Check out what he has to say…

Screen shot 2012-02-15 at 9.10.22 AM

How do you get started in the social media world?

I have been involved in social media for years. But it wasn’t until I joined social media 2.0 in 2009 that I began to find my voice. I believe in embracing and representing the very best of what humanity has to offer. This means being happy for others’ achievements. Building success for myself without trying to hold someone else back. Making sure my work is informative, thought-provoking, and timeless. This is my voice, my signature, my mission.

I love all the major platforms in the social space – Pinterest, LinkedIn, Facebook,, GooglePlus – but Twitter is my favorite. The hashtags, the trending topics, the overall engagement, there has never been anything like it. The real time feedback I get from Indonesia, Ivory Coast or even Ireland is stunning. This is why the Huffington Post series I co-founded is called Twitter Powerhouses. In many ways, Twitter is the heartbeat of social media.

What’s your strategy on publishing content on the SoMe sector to gain more followers?

When I go to tweet-ups and meet social media friends in person, I’m always asked, “How do you maintain the hundreds of thousands of followers you have?” Well, I use Twitter lists and various applications to enhance the experience. Beyond that, I engage quite a bit. I know lots of people who use the word “engage”, but here is what I mean: I ask how someone is doing, say thank you, check up on people I haven’t seen in a while, inquire about someone’s project or complement their new avatar. I can’t reach out to everyone, but I make a strong effort to “speak” virtually as much as possible. As JD Andrews reminds us, “don’t just post, participate.”

Business, art, fashion, charity, travel, sustainability, photography, and humor strongly appeal to me, and I get a great deal of satisfaction from retweeting and sharing other’s content related to these topics. I don’t care if someone’s blog has 2 subscribers, or that person has 100 Twitter followers or 50 Facebook friends. If I like the content, I am going to share it. When you take this type of social media approach and share according to “content”, and not simply “status”, you’ll thrive even more. Guaranteed.

Any success story? or secret trade that you would like to share?

My success doesn’t come from any special ability. A lot of it is simply the result of hardwork and tireless networking at what I call “the intersection of preparation and opportunity.” So many have helped me along the way, friends and colleagues on six continents. This is why I love profiling people. It’s my way of giving back, as well as providing someone a platform on which to share their ideas, or life story. It’s a big beautiful world and I want to soak up and enjoy every empowering, inspiring minute it offers me.

You could follow Sean Gardner @2morrowknight and check out his bio

Q&A by Ivo Lukas @MsSonicFlare

Digital Experience: Columbia Green Technologies

Screen shot 2012-01-28 at 9.36.35 AMMost recently, 24Notion was challenged on revamping the whole new experience in digital marketing and user experience for Columbia Green Technologies that would create a multiple tier of functionality, user based centric, user experience and multiple platform of coordinated front and back end technologies. Columbia Green is an Eco-Technology Company. Columbia Green’s core technologies are focused on vegetative roofs and are based on sustainable functions that help manage the quality/quantity of stormwater, energy use, and air/water pollution.  Cities across the world are using vegetative roofs to manage these environmental issues.  Columbia Green is a USA manufacturer-delivering product through domestic and international channels to meet those needs. Columbia green partners are firestone, malarkey and more

24Notion not only revamped the entire digital experience but also refreshed the entire branding and communications plan for Columbia green technologies.

Additionally, we created a customized brand and content management system platform. Plus, back end technologies that would be easy to navigate and scalable for content development.

Screen shot 2012-01-28 at 9.49.17 AM“The new branding, overall design and digital experiences reflect the overall company’s objective as a whole. A clear, accessible, easy to navigate digital experience is revamped from a ground up with customer taste in mind” said Ivo Lukas, CEO/CCO of 24Notion. The content and visuals are merged into a collaborated effort to showcase the eco roof technologies IP products.  Phase I is completed and with the goal to move on to the second phase with more robust content and social experience as a whole.

Be sure to check out the site:

To learn more about 24Notion, drop us an email at

Follow us @24Notion or like us on Facebook

Digital Marketing: Blogging World in 2012

Series I part I(Featured on an article post by @AnnTran_ 10 #Bloggers Share Their #2012 #Blogging Formula #tips #digital@24Notion @MsSonicFlare)

Screen shot 2012-01-20 at 11.38.46 AMMost recently, one of my dearest client just asked if we could help them on getting strategy and implementation in place for blogging for their corporate communications department. He asked if there is any magic formula to any successful blogs out there. Although, there isn’t any magic formula in developing a successful blog per say. There are best practices that you might want to implement. First and foremost, you need to know your overall strategy. Then, try to keep it up by creating an editorial calendar that essentially will build up your content throughout the duration of your blog strategy. Get a system going and do blog at least once or twice per week. Did you know that as of August 2011, there are estimated over 164 million blogs out there?

Here are more facts and data:

  • 27% of bloggers are full time bloggers
  • The U.S. has about 49% of the blogging population worldwide
  • 5% of the blogs are business-focused and 14% are focused on technology or Internet marketing
  • Traffic sources: 41% Search Engines, 28% Social Media, 20% Referring Sites
  • Two-thirds are male
  • 60% are 18-44
  • 75% have college degrees
  • 40% have graduate degrees

Here are my top 5 tips to keep in mind on blogging:

  • Be authentic
  • Write from the heart
  • Passionate about your topic
  • Don’t try to ramble too much, just get to the point.
  • Edit, edit, edit
  • Have fun

Interesting fact! By looking at the statistics, we need more women bloggers out there. Come on ladies, let’s help on balancing that number out. Together, we could be on a forefront in engaging our audience together.

If you need additional tips or help, please contact Ivo Lukas

Ivo leads all digital/creative/Marketing/Social PR agency, 24Notion, ranked #23 by Business Journal – Book of List 2012 on Corporate Philanthropist. To learn more go to | be a fan or follow her @MsSonicFlare

Destination Opportunity: OEN Venture NW 2011

VNW_Applestore_IconEmailLrgAnother successful OEN Venture Northwest this week.  Businesses that have presented at OEN’s Venture Northwest have raised over $1,564,490,000 in venture capital since 1996 and $98,546,000 in angel investment (Not all Northwest businesses that presented had investments reported in Venture Source).

24Notion is the proud Patron sponsored for OEN’s Venture NW 2011. Check out the digital event site developed by 24Notion. This year’s theme: “Destination Opportunity” means Navigate northwest to find treasure at OEN’s Venture Northwest. Ten great investment opportunities are waiting for you. Attendees flocked to Venture NW include brilliant business leaders about trends in social media and mobile computing, as well as some leading venture firms are plotting their course to the Northwest to find real treasures.

MotoCyzysz was selected as the People’s Choice Winner of OEN’s Venture NW 2011. The other presenting companies are Meridian, The Clymb, Pacific Light Technologies, Cloudability, Avado, 4-Tell, OpenSesame, Night & Day Studios, and Northwest Analytics.

MotoCzysz introduces the D1g1tal Dr1ve D1, the world’s first fully integrated electric drive system to power the cars of tomorrow. The patent pending D1G1TAL DR1VE achieves an unmatched level of integration never before available, making it the simplest and most complete electric drive solution for any company manufacturing electric vehicles. Quoted by popular science magazine in October 2010: “the most advanced electric motorcycle in the world”.

Follow me @MsSonicFlare

Connect with us: @24Notion | ‘Like us