RECAP: THE BEST OF SXSW 2012

Awesome team at 24Notion + Awesome clients = successful SXSW

IMG04314-20120311-1113-Over 26,000(interactive) attended SXSW this year. We haven’t even added the film and music attendance just yet. We were looking for sunshine in Austin and finally got them! Yeehaaa

-Sunbathing between Hilton and the convention registration lounge was relaxing

IMG04329-20120311-1356-At StartUp America:  we were greeted by Kathleen Warner

-We get a chance to watched Jesse moderate the Good Morning Startup Village with Tony Hsieh of Zappos and others. Plus scored a free book!

-We hung out a couple times at the #alutrend lounge (alcatel lucent). Hey, we didn’t get to win the camera.  since I sucked in haiku creation…. oh well. Thanks for the amazing drinks/food throughout the day! shout out to the mohawk’s guy!

-The bar downstairs’ at Hilton has been our daily hangout to reconvene with our team to chill out

IMG04353-20120311-1531-24Notion team had a blast helping out our clients and succeeded over the 5 days period of SXSW: SXSW Music & Interactive (sessions/panel/events and in between campaigns pushed)

-Thanks to Webcitygirls, @Ponderful totally rocks it with our fab 1:1, Ivo Lukas’ interview @MsSonicFlare and to read article

Great list of our attended sessions/party and list of bands that we’ve seen:

-Startup Village sessions were good

-Convergence/future of work/emerging/social networks were must see attended

-Interactive opening party was fun

IMG04328-20120311-1351-Accelerating killer LatAm startups were insightful

IMG04303-20120311-1025-Digital sports session was a full house session

-Gaming/tech/design were quite ok as an overall theme

-Salon C on Sunday topic: Everybody’s a bloody entrepreneur or are they? @Gitweet united were awesome rockin’ panel! Thanks for everyone who came and supported us!

-Interactive + film fusion party/block party/ interactive awards pre-party presented by HP was a blast

-Music: Dry the River –shallow bed rocking in at spotify house

-Music: Charli XCX, Fiona apple, Jackmaster DJ, Santigold and Valerie Poxleitner were jammin’ it!

IMG04315-20120311-1114IMG04346-20120311-1511Who got our votes on the best lounge set up?

Samsung and Dell social media conversations digital wall

IMG04306-20120311-1032Check out winners of 2012 SXSW Interactive Awards

Get the most out of SXSW next year:

-Plan your week ahead of time

-Mingle /Network/hangout/drink booze/eat/repeat them!

-Go to (at least) 1 session/day

-Go to 1 event to party per night

-Don’t forget to download the apps to pre-plan your day/night!

Be sure to Like us on Facebook and follow us @24Notion & @MsSonicFlare to get your fun swags and join our conversation

24Notion up close and personal: Smooth Jazz Musician, Tom Grant

Screen shot 2010-11-22 at 3.47.36 PMTell me more about you as a smooth jazz artist?

I’m one of the original Smooth Jazz artists from the 1980’s.  Others are the late Grover Washington Jr., Larry Carlton, Dave Sanborn, Joe Sample…and many others.  I had some big records in the 80’s in that genre.

How would you describe your new cd, titled “Delicoso,” and where did the inspiration for the title come from?

It’s 13 all original new songs.  One is written by my friends Phil Baker and Shelly Rudolph.  All the rest are by me (one co-write also with Shelly).  The title is Spanish for ‘delicious’ but I didn’t know that at the time.  I thought we were making up a funny word.

What has been your favorite memory, as a musician, and why?

In the late 70’s I toured with some big jazz stars.  I was quite young and it was the thrill of a lifetime.  Tony Williams, Joe Henderson were the main ones.  We played some huge venues and met tons of interesting people.

Where do you find inspirations for new songs?

Many different ways.  Sometimes just playing the piano.  Sometimes when I see or listen to other artists.  Sometimes I just hear ideas in normal everyday activity…walking, resting, driving, walking my dog.

Would you say that your music style has changed over the years, and if so how?

I think my piano playing has become more focused, better articulated over the years.  My style in the songs I write has changed with the times…perhaps becoming more spare, not trying to be intricate but just going for overall beauty.

Can you tell me what we can look forward to seeing next form you?

I’m trying to put together some recording sessions in Brazil for my next project.  A lot of my music has a measure of Brazilian influence and I’d like to take that a step further.  I have someone in Brazil who is putting together a band for me and I hope to do this sometime in 2011.

Tell us more about your complete digital brand presence . Any testimonial working with our agency, 24Notion?

Working with 24Notion on my new website was a totally educational experience for me.  These guys are very contemporary in their outlook and their design values are artfully tasteful.  They are completely web savvy and were able to bring me full-on into the 21st century with their cool design.

My fans have expressed overwhelming approval:

“…this is the website you’ve been deserving all along…”   Debbie, Seattle

“…so happy for you.  This new site is awesome….”   Ravi, India

“…Dude…the new site rocks!…..Marcel, Paris

“….Tom…we love the new website….i’m so glad you’re blogging…”   Jan, San Francisco 

Visit http://tomgrant.com/ to learn more about Tom Grant, and listen to his music!

24Notion is the proud agency to build a complete ground up strategic and tactical digital marketing presence for Tom Grant. If you are interested in checking out Tom’s complete case study, drop us an email info@24notion.tv

Happy Holidays from 24Notion

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‘Tis the season for giving. We thank you for your support in 2009!

As you know, 24Notion believes in giving a portion back to the global community throughout the year. Last year alone, we are proud to say 24Notion donated over $160,000 through in-kind support, monetary contributions and direct services. Together we made a difference!

Some of the global charities we supported included non-profit organizations and initiatives: School House Supplies, Oregon Environmental Council, ASPCA, Oregon Humane Society, Operation Christmas Child, Girls in Tech, Oregon Entrepreneurs Network, Lake Bible, Twestival, Global Emergency Families Funds for Economic  Crisis, green initiatives and more.

We are looking forward to an amazing 2010 as we continue our efforts to help the global community to become a better place. Be sure to ask about the 24Notion VIP club program.

View Press here

Happy Holidays!

Cheers,

24Notion

24notion.tv | 24notion.tv/blog | tweet @24notion | E: info@24notion.tv | p: 503.896-2442

Brand power and what is it mean to YOU

My husband and I love to travel, from a weekend getaway to out of the country travels. For me, it’s a way to rejuvenate and see the world is constantly changing. While traveling I enjoy taking snapshots and recently, while on a trip up North, I captured a picture of a Honda and a Safeway truck, two of the most recognized brands. While in New York City I couldn’t resist taking a picture of the Michelob beer ad in Times Square.

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It’s interesting if you see the visual representation that connote the emotional aspects on Michelob. A couple is strolling down the beach. It’s definitely representing the emotional side of their brand communications.  To have the idea and imagination that you too should live life to the Ultra…enjoying and living to the fullest. What do all of this 3 brands(photos above) have in common? They have a strong brand story behind each of their company/logo ID/ad. An icon simply doesn’t tell the whole story. We are living in the age of less is more. Visual representation is as important as how you tell the story with words. All three examples tell a complete branded story telling experience that will hopefully becoming an attention grabber and will be forever in our memory. The study said the average American spent around 3,530 hours with media last year( newspaper, tv, billboard, internet etc….) Well, if you think that they will remember everything? Think again…. which of those really have the most powerful impact on them?

Well, the idea of creating brand story telling is vital…

What would your brand speak to? What kind of perception demonstrates what is important to your company?

Brand power is a lot more than just creating a simple mark of identity/logo, tagline or developing a creative look and feel. Yes, it is important to portray a distinctive yet effective message to the consumer regarding the overall package. The message needs to speak to you and your company as a whole. Your employee must speak and walk the brand attributes that you are communicating outwardly. So, basically inward is as important as outward. I’ve always share this piece of advice with all of my clients, the fact that you can’t build a brand in one day nor a month. It is simply about an evolvement of your company as a whole. Try to think outside the box of where you would like to be a few years from now( yes, I know its super hard when you are starting from scratch) but, it is important to have a refined projection of who you are as a brand. For example, Target as a whole, has done a great job creating a well known brand from nothing to something. If you enter their HQ building or speak to their employees. They are all have the same directions in term of branding and they are constantly evolving as a company. This influence is a paradigm shift. Target had done a great job as being nimble as a company. They are ready to build a lifestyle company that most consumers would have to live and breathe for. In short the must haves vs. should haves. If you need to buy necessities the first thing you think of is Target not because you wouldn’t be able to find the same exact things other places but Target has been the audiences first and foremost choice among the others. It is convenient and the one place that has variety which is convenient for shoppers.

So why is it so important to build a unique yet effective brand for yourself and your company? Simple answer…to be the leading trendsetter in your industry. Wouldn’t it be great to feel the power of a recognizing brand when people speak about YOU!