The Power of a Rule Breaker – Power of the Purse fundraising gala

As posted in Girlsincpop.com; article link

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Guest Profile star: An interview with 24Notion Founder/CEO, Ivo Lukas

We are days away from our 7th Power of the Purse fundraising gala and we cannot wait! This year we are fortunate to collaborate with so many new companies and volunteers – and thus have some exciting surprises in store for the big night!

One such collaboration is with 24Notion, a local creative marketing agency and their founder Ivo Lukas. Not only

is Ivo a STRONG, SMART and BOLD girl in her own right, but her company embodies the same principles!  We are honored to be working with her this year. We recently caught up with her to find out more about what she does, and what she has in-store for Power of the Purse 2012.

What makes you excited about supporting Girls Inc. of NW Oregon? How did you get involved?
On behalf of 24Notion, we are super excited to be a part of Girls Inc. The Girls Inc. mission is something that is true to our heart, so it’s a natural match for us to support. To be strongsmart and bold are excellent qualities for any young woman to aspire to and believe in.

Women as leaders are under-represented in so many areas: in workplaces, at school, almost anywhere in society nowadays. Empowering young women to be leaders is so important to me. Self-esteem and confidence are such critical traits for young girls to have. In my work with other organizations I have seen many girls who needed that mentorship and guidance to be strong in mind and lifestyle. We got involved in Girls Inc. because we were connected with the board and executive levels from some of the non-profit organizations we’ve supported in the past. After chatting and connecting, it made sense for us to collaborate further.

In addition, philanthropy is very important to us as a company. Portland Business Journal ranked us #23 in the corporate philanthropic sector (CSR). Our CSR program allows us to give back to global and local communities every year, including some of the major charities/non-profit organizations. As a result, we are able to support Girls Inc as a whole.

Can you tell us a little bit about 24Notion and what you’ll be doing for Power of the Purse? 24Notion is a full-service global creative marketing, technology, communications and lifestyle agency that combines strategy with customized execution. We specialize in brand storytelling, interactive media and social influence, but we also have a broad understanding of the art of traditional marketing and communications, so we know how to connect a company’s brand with the right consumer. At our agency, we really help companies blur the line of advertising, public relations and marketing.

What’s unique about 24Notion? We don’t follow the traditional rules; we break all the rules to help our clients achieve their goals and business objectives. We have proven track record in doing so.

For the Power of the Purse, we will be supporting and creating a few ways to engage with the event, including video motion storytelling that will be showing at the event. Additionally, we will have a paparazzi photo booth for anyone who attends. So, dress up, look fabulous and famous and take a photo at our booth.

Last but not least, we are collaborating in designing a fashion t-shirt for Power of the Purse and Girls Inc. with Bryce Black (a fashion designer contestants from Project Runway season 9). Bryce Black and Ivo Lukas (24Notion) are collaborating in designing the fashion shirt together.

We’re so excited to have Bryce Black of Project Runway and 24Notion designing our t-shirts. What is it like working with him? How has the design process gone? 24Notion’s entertainment/fashion and lifestyle business has been growing in the last few years. This year we are working closely with Bryce Black and Bryce Black design on his brand creation, digital experience, social, business and fashion development and PR. For the Power of the Purse, weare collaborating closely on the fashion shirt brand look and feel from concept to print.

We love working with Bryce because he is not afraid to take risks. Not to mention how humble and positive he is. In this industry, we’ve seen a lot of competitive edges and really hard-to-serve attitudes in people. Bryce is the total opposite of that. It’s been an awesome experience to work together with him.

100% of the proceeds from the fashion t-shirt design will be donated to Girls Inc. organizations. The fashion shirt is a limited edition with only 200 in quantity. So, first come, first served. It will be available to purchase at the Power of the Purse event. Any remaining counts will be available through the Girls Inc. website or by phone.

To learn more about 24Notion, check out our website www.24Notion.tv, our blog 24notion.tv/blog Like us on Facebook and follow us @24Notion

We are excited to see everyone Power of the Purse on March 9th! Don’t forget to ‘like’ 24Notion on Facebook before or after the night of the event so you can tag your photo immediately.

ivofoto02 Ivo Lukas, CEO/Founder of 24Notion

Follow her @MsSonicFlare

Girls in Tech Mentorship Pilot Programs + OSCON 2011

Girls in Tech will be at OSCON 2011 as we kick off the inaugural GIT Mentorship Pilot Programs globally (everyone is welcome-men and women). Learn more about the mentorship programs(for k-12, colleges/universities, working professionals), get involved and participate,  and how you could help spread the word. If you are attending Oscon 2011, don’t forget to join us on Thursday on July 28th 1-2pm in room #D134.  http://www.oscon.com/oscon2011/public/schedule/detail/21239

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The Girls in Tech MENTORSHIP Programs was developed to provide integrated, engaging and educational high-touch workshops for girls/women ages K-12, colleges and working professionals. In an effort to encourage girls to enjoy, embrace and understand the importance of math, tech and science at a young age, we are building the curriculum which will enable girls to learn the basic skills, software programs and gain entrepreneurial exposure to become leaders within their communities, academia and in their future careers in the tech space.

We need your support: Become a mentor or mentee, Become a sponsor, Interested in volunteering or internship, Interested in being our media partner, or let’s chat about how can we partner with you! To learn more: Contact ivo@girlsintech.net |  follow @MsSonicFlare

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Register now for OSCON 2011, happening July 25-29, 2011, at the Oregon Convention Center in Portland. For 13 years, OSCON, the O’Reilly Open Source Convention, has put open source to work building the future. OSCON’s program encompasses 20 tracks to explore all things open source. New tracks have been added to OSCON this year, including Citizen Science, Geek Lifestyle, Open Data, Programming, and Emerging Languages, while Healthcare returns for its second year.

OSCON Java and OSCON Data – two new distinct events co-located with OSCON, debuting on July 25-27. OSCON Java combines Java and open source to take on the tech world’s juiciest challenges—in cloud computing, big data, mobile, and more. OSCON Java tracks include Client, Cloud, Craftsmanship, JVM, and Trends. At OSCON Data, learn about the open source technologies for gathering, storing, and analyzing data that make it possible to use new data sources and do new things with existing data. OSCON Data tracks include Analytics and Visualization, Hadoop, NoSQL Databases, Real-Time and Streaming, Relational, and Roulette. Don’t miss all the valuable tutorials, keynotes, hundreds of sessions and events. Girls in Tech readers can use discount code os11git to save 15% on your registration.

See you at OSCON this month! Press pass to attend the GIT Mentorship Programs session, pls contact ivo@24notion.tv

Be sure to follow @24Notion | Facebook.com/24Notion for perks and more info!

24Notion up close and personal: Smooth Jazz Musician, Tom Grant

Screen shot 2010-11-22 at 3.47.36 PMTell me more about you as a smooth jazz artist?

I’m one of the original Smooth Jazz artists from the 1980’s.  Others are the late Grover Washington Jr., Larry Carlton, Dave Sanborn, Joe Sample…and many others.  I had some big records in the 80’s in that genre.

How would you describe your new cd, titled “Delicoso,” and where did the inspiration for the title come from?

It’s 13 all original new songs.  One is written by my friends Phil Baker and Shelly Rudolph.  All the rest are by me (one co-write also with Shelly).  The title is Spanish for ‘delicious’ but I didn’t know that at the time.  I thought we were making up a funny word.

What has been your favorite memory, as a musician, and why?

In the late 70’s I toured with some big jazz stars.  I was quite young and it was the thrill of a lifetime.  Tony Williams, Joe Henderson were the main ones.  We played some huge venues and met tons of interesting people.

Where do you find inspirations for new songs?

Many different ways.  Sometimes just playing the piano.  Sometimes when I see or listen to other artists.  Sometimes I just hear ideas in normal everyday activity…walking, resting, driving, walking my dog.

Would you say that your music style has changed over the years, and if so how?

I think my piano playing has become more focused, better articulated over the years.  My style in the songs I write has changed with the times…perhaps becoming more spare, not trying to be intricate but just going for overall beauty.

Can you tell me what we can look forward to seeing next form you?

I’m trying to put together some recording sessions in Brazil for my next project.  A lot of my music has a measure of Brazilian influence and I’d like to take that a step further.  I have someone in Brazil who is putting together a band for me and I hope to do this sometime in 2011.

Tell us more about your complete digital brand presence . Any testimonial working with our agency, 24Notion?

Working with 24Notion on my new website was a totally educational experience for me.  These guys are very contemporary in their outlook and their design values are artfully tasteful.  They are completely web savvy and were able to bring me full-on into the 21st century with their cool design.

My fans have expressed overwhelming approval:

“…this is the website you’ve been deserving all along…”   Debbie, Seattle

“…so happy for you.  This new site is awesome….”   Ravi, India

“…Dude…the new site rocks!…..Marcel, Paris

“….Tom…we love the new website….i’m so glad you’re blogging…”   Jan, San Francisco 

Visit http://tomgrant.com/ to learn more about Tom Grant, and listen to his music!

24Notion is the proud agency to build a complete ground up strategic and tactical digital marketing presence for Tom Grant. If you are interested in checking out Tom’s complete case study, drop us an email info@24notion.tv

Venture Northwest: Entrepreneurial Innovation

oenvnw2010The Oregon Entrepreneurs Network presents Venture Northwest 2010.  It is an annual Portland-based conference that draws institutional investors and investment bankers from across the US and Western Canada, who are interested in early and growth stage Northwest businesses. On November 4, 2010, OEN’s Venture Northwest will bring the driving forces behind Northwest innovation together. Investors, government leaders and universities will discuss debate and define how to accelerate Northwest entrepreneurial innovation. We’ll connect investors with the area’s 10 hottest emerging Northwest businesses.

Northwest businesses that have presented at OEN’s Venture Northwest have raised over $1.3 billion in venture capital since 1996 and over $68 million in angel investment.*
*Not all Northwest businesses that presented had investments reported in Venture Source.

This year we are expecting strong participation from VCs in California and the East Coast.

Join us: Thursday, November 4th, 2010
8:00 am – 4:00 pm
at The Governor Hotel. Register here

follow @MsSonicflare for up to date tweet up #venturenw

thinking outside of the box…

This Spring-Fall 2010 marked the busiest seasons for our team. 24Notion had the liberty to launch an amazing product and services for our amazing local and international clients. Stay tuned for more products/services unveil.

Social good campaign

Digital entertainment and music

Technology branded product placement and services

Microsite with global purpose

Corporate Social responsibility for all of the nonprofit initiatives

R&D plus competitive market landscape of word of mouth/branded engagement

Beauty and apparel integrated marketing/digital/creative/PR

Academic of global leadership footprint

Fashion campaign that support trifecta marketing initiatives

Entrepreneurial video and interactive media

And more…

Stay tuned for our 24Notion.tv digital presence relaunching in early January 2011. For more info about our capabilities/services or simply to learn more about our case studies/success stories, don’t hesitate to contact jimmy.park@24notion.tv or ivo@24notion.tv

Don’t forget to ‘like’ us at FB fan page to learn more and receive monthly perks/giveaways and update!

Fashion Week 2010: Behind the scene, Portland Fashion Week

67522_484664909809_111352829809_6980629_125971_nLast Sunday closed with Ethos Paris, Pendleton, and Amelia Toro: collections with a cross-cultural and eco-sustainable touch. The Saturday night line up was dedicated to past project runways participants: Jay Sario, Seth Aaron, Jonathan Peters and Gordana. Seth Aaron’s(winner of project runway 7) collection was sponsored by Solar World. Also, congrats to Ms. Wood- winner of Emerging designer 2010

A special thanks to 24Notion’s team rockin’ it through months of behind the scenes preparation and implementation of the branding + marketing + digital presence for Portland Fashion Week. It was fab to see all the hard work compiled into 5 nights of fashion week. Press thanks to Eden Dawn of Portland Monthly for nightly coverage

The 24Notion team: Christine, Adriane, Jimmy, Kevin, Lindsay, Carly, Mark Coffin photography, Kirsten S, Chris, and Teri made it happen. We couldn’t have done it without you guys! Another year of success!!!

Check out our Fanpage to download and tag yourself

More photos and videos will be uploaded daily to our fanpage. So be sure to stop by often to see them all!
To read our hashtag of Portland Fashion Week 2010 : #pdxfashionweek  @mssonicflare @24Notion

Night 1 | Night 2 | Night 3 | Night 4|   Night 5

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FASHION’S NIGHT OUT- A Global Celebration of fashion, style and shop

A global celebration of fashion – well look no further! Portland, Oregon is joining the Fashion’s Night Out event on Sept 10, 2010. The worldwide fashion event was created in 2009 by Vogue Magazine, the Council of Fashion Designers of America (CFDA), NYC & Company and the City of New York, where designers, celebrities, models, and fashion editors stage exciting, one-of-a-kind events in stores.

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The City of Portland, Portland Business Alliance, Lisa Frisch and her team, Downtown Marketing Initiative are organizing this unforgettable one night event. So get ready to shop till you drop between 4-9pm. After Party will be hosted in the lobby of the Nines Hotel between 8-11pm. The newly Director Park will present  the evening’s stylish hub, with fall fashion shows, free pedicab rides to participating retailers, and mystery goody bags featuring Amex gift cards, raffles, gift certificates and more. See you there!

Check out list of all retailers participating in the Portland Fashion’s Night Out

Friend us on Facebook.com/24Notion to hear available perks/giveaways throughout the day. Also, tweet with us @24notion for full coverage event tweet up.

Women at OSCON Luncheon Meetup

As promised, here are some pictures of the amazing Women of OSCON. The luncheon was a great union of O’Reilly and Girls in Tech, in gathering the women of OSCON and promoting a sense of community among all females in technology. Girls in Tech felt so welcomed by the OSCON women that came to the luncheon and look forward to keeping in touch! Thanks for all of your great insight and please remember to check out Ivo’s interview at OSCON:  http://www.youtube.com/watch?v=W85zMSek_Uk
Ivo and Christine

Ivo and Christine

Women of OSCON

Women of OSCON

Great Luncheon!

Great Luncheon!

Awesome Turnout! Can't wait till next year!

Awesome Turnout! Can't wait till next year!

Thanks to Everyone from Girls in Tech!

Thanks to Everyone from Girls in Tech!

Friend us on Facebook

FaceBook IconStarting next month, we will be selecting lucky winners(bimonthly) of an amazing perks, sweepstakes, giveaways and much more….so, be sure to friend us on Facebook. Tell your friends and families to join an amazing adventure together with the team of 24Notion.
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Cheers,
Your rockin’ 24Notion Team

tweet with us @24Notion