We’ve got some great news! We’re excited to announce that 24Notion has been ranked #15 on the Portland Business Journal’s Book of Lists for Corporate Social Responsibility (CSR). We’ve moved up two places since last year’s list, and we intend to continue this trend in the future.
24Notion has been featured on the CSR list for four years and was also awarded the 2012 Innovation in Philanthropy Award. The company’s dedication to giving back through great partnerships, pro bono work, and scholarship sponsoring make 24Notion a leader among full service creative and lifestyle agencies in CSR activities. We’re so proud to be a trailblazer for such important and engaging work—and we’re already looking forward to more!
To learn more about 24Notion’s socially responsible work, read up about our philanthropic activities and follow us on Facebook and Twitter (@24Notion) to stay updated. Questions? Contact firstname.lastname@example.org for more information.
We’ve already seen some of 2013’s trends in marketing here, but shouldn’t we also take a look at the other side of marketing, i.e. the consumer? 24Notion thinks so! This week, we bring you our top five consumer trends for this year and beyond. We see these changes as important drivers of influence for the future of marketing so keep reading to get tips for getting ahead.
5. Connectedness & Globalization
With the rise of technologies that allow us to communicate in real time—even when we’re on opposite sides of the world—staying connected has never been so important. The movement for further globalization will only continue, so companies must be prepared to make their global business strategy their primary strategy. This means that being conscious of cross-cultural content and messaging will be vital, as will be constant customization. Trend reports are also saying that national/cultural pride will become more marketable in the near future, so be on the lookout for hot brands rising from emerging markets.
4. Being “in tune” with consumers
We all know how huge mobile use has become, and it’s not going away. But, what’s the next step above simply marketing on mobile devices? Try marketing for mobile users, which will become more popular as customization demands soar. Some of the best examples of innovations that have allowed for customized user experiences are the highly “in tune” wearable technology with apps, such as the Nike Fuelband and the Jambox Up band. Innovative ideas like these will be all the rage, allowing consumers to better understand their own selves while also priming them for expecting companies to understand them just as well. This calls for a new approach by marketers, one that focuses on what consumers are doing when they interact with messages just as much as what the message is.
3. Visuals: better when reusable
The huge popularity of visual-based social media like Instagram and Pinterest make it clear that pictures are the way to go. With everyone sharing and repining visuals, how will original content cut through that clutter in the future? Color systems company Pantone is on to something marketers should consider: standardized trends. Pantone 17-5641 (Emerald) has become the “color of the year” and is being used in everything from nail polish to household décor. Why? An element of virality is the ability for something to be continually reused in different situations (think about Internet memes), which is the thought behind hashtags. Standardizing some piece of visuals as Pantone has done with color will be a way for marketers to create highly sharable and viral content.
2. Brands must be Human
One trend that has been present and going strong is the accountability of all companies, including corporate businesses. Consumers are getting smarter with the availability of information at our fingertips. Due to this ease of access to information, consumers are demanding greater transparency and corporate social responsibility (CSR) of companies. 24Notion has been recognized as a leader in CSR, so we know the importance of giving back—not only for company reputation but more for the sustainability of your own community. Companies should make significant effort to be transparent, but also go beyond that and find creative ways to show authenticity and personality. Consumers are seeing right through mediocre attempts by companies to display human elements, so authenticity (and creativity) is key!
1. Marketers, Prosumers, and Presumers…oh my!
At 24Notion, we’re amazed and inspired by innovative technologies and platforms like YouTube have been real game changers. Self-broadcasting has led to the rise of the prosumer (producer-consumer), which has created a huge market for independent entertainers. Marketers can utilize this trend in different ways: become prosumers by having company vlogs or find new ways to team up with the hottest prosumers of YouTube. Along the same line, crowdfunding has gotten very popular over platforms like Kickstarter, leading to the trend of presumers (consumers co-funding products they want). What this means for marketing is that the rise of independent entrepreneurs and content creators will start to become fully realized in the near future and companies must be ready to look at business differently. Not only are we entering a time when the lines between PR, marketing, and advertising are blurred, but also a future where categories of consuming, producing, and owning may not exist.
written by 24Notion Editor- Jillian Toda
We’ve had a great year so far in 2013, and 24Notion is starting a new mini-series of “top 5” blogs. These short lists will be our picks of the top trends, ads, companies and more that we find. If you’re looking for a quick brief on recent tips and tricks of marketing, PR, communications, digital media, and integrated campaigns, look no further!
For this week’s Top 5, 24Notion brings you this year’s trends for effective integrated marketing. Are you asking why you should be using an integrated approach? Check out our post about why and how to implement integrated social engagement here
5. Valuable Visuals
The saying “a picture is worth a thousand words” is still true in today’s marketing landscape. In fact, with the popularity of Pinterest and Instagram, visuals are the only way to go. Portraits aren’t the only things that can be visually appealing, either. Think about how many quotes in beautiful script are repined daily by Pinterest users. Also, visuals are more widely shared over social media, increasing their virality. Visuals that provide some type of value or knowledge are still the most popular for integrated campaigns (e.g. infographics), so getting graphic designers on board of your campaigns is important.
4. Many Screens
This is the age of multi-channel marketing, and integrated marketing takes this to a new level. Increasingly, companies must produce and customize their marketing communications to multiple screens—computers, TV’s, mobile phones, and even tablets. We’ll see more and more campaigns target users who are on multiple screens at once, such as smartphones and TV. Seamlessly integrating these screens for users will be where integrated marketing is headed.
3. Real Time is the only option
Using the integrated screens approach in marketing will only get companies so far if companies don’t also invest a lot of time to being leaders in relevant and timely communications. Consumers want real-time interaction and up-to-date reactions from brands. For companies to stay relevant in the marketplace they must move quicker than ever before in adapting to trends and large events in popular culture that could spark conversation. This also means that long-term integrated marketing must incorporate short-term, creative, and flexible activity.
2. Content needs Context
In recent years, we’ve seen the explosion of content marketing and the need for fresh, original content for multi-channel marketing. This year we’ve seen that content is still king, but every king needs a queen, which is context. 24Notion is huge on content creation, but we also understand that context is hugely important in today’s society of multitasking consumers. Putting ourselves in the shoes of our target audience will be key this year, so that communications can be catered specifically to those who receive integrated marketing communications in all situations—on smartphones while checking social media and riding the bus, on a tablet in between meetings, and more. Using content and context together provides companies a new way to target audiences in the right ways at the right times.
1. Storytelling & Listening
Everyone loves a good story, and at 24Notion, we use storytelling in branding. Last year, we saw a huge spike in corporate storytelling and the power of making connections with target audiences through stories. What’s even more important this year has been what companies do after telling their story: listening. Your audience will react to your stories, but you must also be ready to react to your audience. This interaction can be as simple as tweeting a follow-up statement or a new chapter in your company’s story. Listening to your audience is the most important thing that will help companies produce greater customized, targeted, and interactive content for integrated marketing campaigns this year and beyond.
If you want more information, drop us an email at info@24Notion.tv.
Have more ideas for our Top 5’s? Comment below!
24Notion is super excited to learn that our CEO/Founder, Ivo Lukas is one of the orchid award winner in 2013.
You won’t want to miss the 2013 Women of Influence luncheon. Come celebrate with our 25 Orchid Winners. These women are compelling, affect change and represent their positions with strength, wisdom and grace! come to the award luncheon here. list of the winners here
Twitter hashtag #PBJOrchids
24Notion, an integrated agency focus on a creative marketing design, public relations and lifestyle agency, is the winner of a prestigious Corporate Social Responsibility Award, the 2012 Portland Business Journal Corporate Philanthropy Award for Innovation in Philanthropy. In addition, 24 Notion was ranked 17th out of 100 in the Portland Business Journal Book of Lists.
“Corporate Social Responsibility is an integral part of the mission of 24Notion,” said Ivo Lukas, Founder and CEO of 24Notion. “We have proven that being active in philanthropy is possible for organizations of any size. Looking forward we will strive to continue to find new ways to support our community, and the world.”
Ten strategies 24Notion recommends for an organization striving to become a leader in corporate social responsibility are:
1. Commit to giving in your organization’s budget and annual goals – either a percentage of revenues or a set amount. 24Notion has shown year over year increases in their donations with donations in both services and cash. Many organizations have resources that can be highly useful to nonprofits. As a public relations and creative design firm, 24Notion has been able to donate their event planning and promotional services to a variety of nonprofits.
2. Encourage all employees to identify creative ways the organization can provide support to nonprofits. 24Notion donates its marketing know how to nonprofits who would otherwise be unable to afford their services. Employees enthusiastically participate and donate their time to these great causes. Organizations can select a specific non- profit to support throughout the year and give employees time off each month to volunteer.
3. Show support to nonprofits by donating your time to sit on their boards. Nonprofits have both boards of trustees who have a fiduciary responsibility and also advisory boards that provide advice on a range of issues. Board members help guide the direction of the organization and can have a substantial impact.
4. Partner with your customers in your philanthropic efforts. 24Notion asked one of their clients, a Project Runway contestant, to collaborate in designing a fundraising t-shirt for another nonprofit. This is a win-win situation for both the customer who receives additional publicity and visibility and the nonprofit who receive services they would not be able to afford.
5. Publicize your efforts and become a role model organization. Publicity will also provide additional support for the nonprofit. An event like a tradeshow, grand opening or launch can become a donation point for a charity such as a food bank or women’s shelter. Including the information that donations will be accepted for that charity in promotional materials positions the organization in a positive light and with a link to the charity’s website will increase the support they receive.
6. Sponsor scholarships and awards for students in majors relevant to your business. You are helping to build the pipeline for future employees and elevating your overall organizational reputation. Make sure that your organization reaches out to the students after they have received the award as well and invest in their success. This will extend the positive word of mouth among the students’ friends.
7. Create a social corporate responsibility report to let customers and investors know about your efforts. These reports can highlight successes and encourage additional support for the nonprofit.
8. Look beyond employees and products to your business’ infrastructure when you think about providing support. Organizations can volunteer to host events and donate catering from their cafeteria’s to help cut costs. Expense control is critical to nonprofits, a free auditorium can make the difference in the success or failure of a fundraising event.
9. Think locally, nationally and globally when identifying ways to support nonprofits. Many nonprofits use their donors’ names to help drive fundraising efforts.
10. Build close ties to the organizations your support. Ongoing engagement deepens your knowledge of the organizations you are supporting and may help you come up with unique ways to help.
“2012 was our best year yet, said Ivo Lukas. “Our goal for 2013 is to continue to broaden our impact and find ways to help our customers and other organizations to become even more engaged in corporate social responsibility.”
While many mourn the coming of September for its mark of the end of summer, we at 24Notion are anxiously waiting its arrival. On Friday, September 14th Portland’s Downtown Hilton Hotel will get a whole lot of good vibes coming its way, as it hosts Portland Business Journal’s Corporate Philanthropy Awards of 2012. With honorees such as First Federal, Portland Timbers, Nike, Intel, and Cambia Health Solutions, this event covers the span of small, medium, and large companies that play a huge role in our (finally) thriving community.
Along with the sized categories of philanthropic honors, PBJ will also be presenting three companies with the Innovative Partnership Award, in which 24Notion will be a respondent! This is a huge honor for the entire crew and we could not be more pleased to see that not only our hard work and creativity for clients, but also our dedication to giving back in fresh and sustaining ways is gaining notice.
This is not the first time we have been singled out by Portland Business Journal for our philanthropic mindset – we have been ranked 2 years in a row as the 23rd most philanthropic company by PBJ’s annual list. Keep checking back to our blog to see if we make the list for a third year in a row next year.
Tickets for the Corporate Philanthropy Awards are on sale for $65 and everyone here at 24Notion would love to see support during such an exciting day. Below is the list of Companies that are being honored, 24Notion included!
Companies being honored are:
Boly:WelchConsulting | Recruiting
Unitus Community Credit Union
Becker Capital Management
Ferguson Wellman Capital Management
Lithia Motors Inc
Melvin Mark Cos
Moss Adams LLP
Pacific Continental Bank
Windermere Cronin & Caplan
Bank of America
Cambia Health Solutions
Pacific Power/ Pacific Power Foundation
Portland General Electric
Innovative Partnership Award
Tillamook County Creamery Association
Check back soon for pictures of the event and the low-down of this local star-studded event. In the meantime, check us out on Facebook, Twitter, LinkedIn and Pinterest see features of the type of things that helped us win such a prestigious award!
Last year, Bryce Black was the winner and recipient of 24Notion‘s Scholarship Fund(Winner of Fit2print student competition- Art Institute of Portland, supported by 24Notion Corporate Social Responsibility); At the same time he was the Project Runway contestant for season 9. We are super excited to built an entire ground up brand creation, Digital experience, Fashion incubation entrepreneur lab for Bryce Black design integrated marketing and social PR engagement. Stay tuned for more to come- phase II! Be a fan on our Facebook to learn up to date design launches from Bryce.
To learn more about our Fashion/branded entertainment case studies from 24Notion, pls email info@24Notion.tv or follow @24Notion
If you would like to learn more about the big idea-think tank and the development for the fashion incubation entrepreneurs lab, please email email@example.com
Five federal agencies have launched a new $200M fund for big data projects. Big Data has been the hottest topic in the last years! The explosion of data to capture and analyze is just simply to massive. Turning disruption on the “big data” world into an opportunity would be key in successful and efficient findings on gathering the information. Check out our work for Adobe! Big Data/Big Opportunity- a snapshot of our digital motion graphics/data visualizations & Social content engagement for Adobe